Fruity Booty
London-born and female-led, Fruity Booty is on a mission to redefine what underwear and loungewear can be. And Fruity Booty doesn’t do throwaway fashion. Over 80% of its collections are crafted from surplus fabrics, rescuing end-of-life materials that would otherwise go to waste. It’s all about minimising waste, maximising joy and creating pieces to be cherished forever.
Who says conscious can’t be cute? Fruity Booty proves that sustainability comes in all the prettiest shades. Our women’s Fruity Booty collection at END. is home to super cute underwear for every day of the week, including comfy Fruity Booty thongs and multipacks that stay sharply on trend with polka dot prints and lace trims. And it doesn’t stop there: Fruity Booty swimwear bring the brand’s playful energy poolside, while softer-than-soft loungewear sets keep you looking flawless on even the laziest of days.
With a ‘wear what makes you happy’ ethos, Fruity Booty is the brand to put a smile on your face — no matter what. Shop the women's collection at END. below.
Department
Colour
Clothing size
Price
90 products available
£
£
Latest
Fruity Booty Broderie BloomerWhite£59
Latest
Fruity Booty Twist Halter DressBlack & Tan£115
Latest
Fruity Booty Baggy T-ShirtWhite£79
Latest
Fruity Booty Twist Halter TopBlack£75
Latest
Fruity Booty Long Sleeve ShirtPink£75
Latest
Fruity Booty Neon Voile SkirtBlack & Yellow£75
Latest
Fruity Booty Broderie CaprisBlack£75
Latest
Fruity Booty Bream Bikini TopPink£65
Latest
Fruity Booty Bikini TopNavy & Black£65
Latest
Fruity Booty Seersucker Halter Bikini TopBlue£65
Latest
Fruity Booty Taffeta ShortieKhaki£65
Latest
Fruity Booty Seersucker Halter Bikini BottomsBlue£55
Latest
Fruity Booty Tie Bikini BottomsPink£55
Latest
Fruity Booty Bikini BottomsNavy & Black£55
Fruity Booty Satin Mini DressBlack£110£77
30% offFruity Booty Lace Wrap TopIce Blue£65£52
20% offFruity Booty Frill Wrap Vest TopNavy£69£41
40% offFruity Booty Second Skins 3/4 Length TopSlate£69£35
50% offFruity Booty Cotton Terry JoggersNavy£80£60
25% offFruity Booty Cat T-ShirtGrey£69£55
20% offFruity Booty Round Neck Long Sleeve TopPink£69£48
30% offFruity Booty Tafetta Bloomer ShortieGrey£65£46
30% offFruity Booty Lacie BraPink£55£44
20% offFruity Booty All Over Lace BraIce Blue£55£44
20% offFruity Booty Moss BraBlack£55£30
45% offFruity Booty Jaques TopNavy£65£29
55% offFruity Booty All Over Lace ThongIce Blue£35£28
20% offFruity Booty Lacie ThongPink£30£24
20% offFruity Booty Moss BriefBlack£29£20
30% offFruity Booty Jersey Midi DressBlack£120£78
35% offFruity Booty Juliette Vest TopCream£69£45
35% offFruity Booty Broderie Capri PantsWhite£69£38
45% offFruity Booty Second Skin T-ShirtOff White£59£32
45% offFruity Booty Icing Lacie ThongCream & Blue£39£29
25% offFruity Booty Commando ThongPink£25£15
40% offFruity Booty Flock Polka BraBlack£65£52
20% offFruity Booty Red Moss BraRed£55£39
30% offFruity Booty Broderie Cindy BraWhite£55£33
40% offFruit Booty Rosette BraWhite£50£33
35% offFruity Booty Flock Polka BriefBlack£39£23
40% offFruity Booty Broderie Cindy BriefWhite£35£19
45% offFruity Booty Red Moss BriefRed£29£19
35% offFruity Booty Rosette BriefWhite£29£17
40% offFruity Booty Double Layer Long Sleeve TopCream£85£60
30% offFruity Booty Cotton Terry CardiganBlue£85£51
40% offFruity Booty Double Layer Long Sleeve TopGrey & Ecru£85£51
40% offFruity Booty Ditsy Floral CardiganWhite£65£39
40% offFruity Booty Jersey Stripe T-ShirtBlue£65£39
40% offFruity Booty Ditsy Floral LeggingWhite£60£39
35% offFruity Booty Ditsy Floral VestWhite£49£32
35% offFruity Booty Double Layer Long Sleeve TopBlue£85£60
30% offFruity Booty Cotton Terry PantsBlue£80£48
40% offFruity Booty Cotton Jersey BraPink£55£39
30% offFruity Booty Stripe Long Sleeve TopBlue£69£45
35% offFruity Booty Stripe Long Sleeve TopPurple£69£45
35% offFruity Booty Double Layer TankPink & Grey£79£43
45% offFruity Booty Isola Sparkly Cardigan SetPurple£150£75
50% offFruity Booty Nonna Polka DressTan£95£57
40% offFruity Booty Meringue Tank TopNavy£59£38
35% offFruity Booty Meringue ShortiesNavy£45£27
40% offFruity Booty Mesh 3/4 Sleeve TopBlack£65£42
35% offFruity Booty Mesh Mini DressBlack£110£72
35% offFruity Booty Icing Lacie BraCream & Blue£55£36
35% offFruity Booty Leopard BraBrown£55£33
40% offFruity Booty Leopard ThongBrown£29£23
20% offFruity Booty Second Skins V-NeckNavy£69£45
35% offFruity Booty Second Skins 3/4 Length TopBrown£69£38
45% offFruity Booty Second Skins 3/4 Length TopNavy£69£38
45% offFruity Booty Carmen Bikini TopPink£59£35
40% offFruity Booty Olsen Towel SkirtEcru£59£32
45% offFruity Booty Carmen Bikini BottomPink£39£23
40% offFruity Booty Celeste Bikini BottomAqua£39£23
40% offFruity Booty Melanzane Bikini BottomBurgundy£39£23
40% offFruity Booty Check Mini DressRed & White£89£62
30% offFruity Booty Tan Polka TopTan£85£51
40% offFruity Booty Fish TankBaby Blue & Navy£59£30
50% offFruity Booty Check SkirtWhite£65£26
60% offFruity Booty Shania Bikini TopLeo£59£35
40% offFruity Booty Shania Bikini BottomLeo£39£23
40% offFruity Booty Weekday SetMulti£149£82
45% offFruity Booty Posy Jaquard Short Sleeve TopPink & Grey£59£35
40% offFruity Booty Second Skin Tank TopOff White£59£32
45% offFruity Booty Lucky Stripe Polo TopStripe£75£45
40% offFruity Booty Second Skin T-ShirtBlack£59£41
30% offFruity Booty Blush Rosette Pointelle TopPink£59£32
45% offFruity Booty Poplin BoxersWhite£45£27
40% offFruity Booty Lucky Stripe ShortiesStripe£49£25
50% offFruity Booty Marina Bikini BottomNavy & White£35£23
35% offFruity Booty Commando ThongWhite£25£15
40% offFruity Booty Commando ThongBlack£25£14
45% off