AMI Paris Womens

Before AMI, much of Parisian fashion felt overly aspirational. Alexandre Mattiussi had something else in mind. When he founded the label in 2011, his goal was to create the kind of clothes people actually wanted to wear: relaxed, well-made and free from unnecessary formality. The name itself comes from Mattiussi's initials, but ami also means "friend" in French, a fitting reflection of the warmth and accessibility that continues to define the brand today.

That philosophy runs through every collection. Tailoring is softened, knitwear feels lived-in, and everyday staples are elevated through thoughtful proportions, premium fabrics and a distinctly Parisian sense of ease. At the centre of it all sits the iconic Ami de Coeur motif, inspired by the sign-off Mattiussi has scribbled on notes to friends since childhood.

Explore the latest women's collection at END. and discover the label that made Parisian dressing feel a little more approachable.

Find savings in AMI Paris Womens Sale