A.P.C Womens

A.P.C. began when Tunisian-born designer Jean Touitou stumbled into an entry-level fashion position by accident back in 1987, working for Takada Kenzo, who ignited his love for high-quality, minimalist design with Japanese influences.

At the heart of A.P.C. is a dedication to simplicity and functionality, inspired by everyday life in Paris and characterised by an intentional absence of extravagance. Essentialism and authenticity was Jean Touitou's guiding vision, finding ways to prove that the most minimalist route can often be the most interesting. Sharp cuts, quality, responsibly-sourced materials and silhouettes that will look just as good in 20 years as they do now make up the label's irresistible formula.

Natural, functional, and effortlessly cool. These are the pieces you’ll keep reaching for, season after season. Shop the latest A.P.C. women's clothing and accessories at END. Or, discover exclusive discounts in our A.P.C. Sale.