The new Bohemian
Based out of Seoul and Paris, the mother-daughter design force at Wooyoungmi delivers a fresh take on urban menswear each season that feels substantial by virtue of its eclectic, east-meets-west balance of influence. This season marked the end of that duopoly, however, as Katie Chung presented her first solo show for the brand, following her mother's decision to take a step back from the brand the label.
Presented in Paris during the January collections, Wooyoungmi's output this season focuses on sports details and vintage elements that come together to inform a new chapter of bohemian streetwear for the label.
Renowned for blurring the line between masculine and feminine, luxe and function, graphic and romantic; Wooyoungmi continues to place bold twists on classic wardrobe staples with misaligned proportions and retro-futurist flavour.