Watch Now: Virgil Abloh Makes his Louis Vuitton Menswear Debut at PFW SS19

Virgil Abloh makes his debut as the Artistic Director of Louis Vuitton Menswear in Paris. Watch the show at END.

Making his much-anticipated debut as Artistic Director of Louis Vuitton menswear, Virgil Abloh presented his vision of the LV man in Paris today.

Titled 'COLOR THEORY' the collection honed in on both the presence and absence of colour as a key theme, with a range of all-white looks laying the foundation as the collection built to a crescendo of vibrant colours, prints, and details.

With a slew of famous names including Blondey McCoy and Kid Cudi storming the runway, watched by yet more global names from across the creative industries, the collection will take its place in the history books as the beginning of Abloh's iconic chapter at the helm of the storied Maison's menswear collections.

Soundtracked by BADBADNOTGOOD, Abloh shared a personal moment of pride with friend and collaborator Kanye West during the show's finale.

Check out the full presentation in the video above.

writerEuan Smart