New Balance x Rich Paul 550

7 December 2021

New Balance partners with Rich Paul for the first time, reworking the 550 sneaker and celebrating the sports agent’s ties to basketball.

New Balance x Rich Paul 550 - BB550RP1
Rich Paul has deep-rooted ties to the world of basketball; Paul founded Klutch Sports Group in 2012, which has since gone on to represent a long list of NBA icons. The sports agent’s debut collaboration with New Balance reflects his links to the sport, with the 550 — a recently revived, court-focused sneaker — brought under the spotlight.
New Balance x Rich Paul 550 - BB550RP1
Off-White Leather Uppers
The approach taken is understated, with the shoe’s clean and classic aesthetic brought to the forefront. A shade of timeless off-white covers the majority of the leather uppers, with subtle contrast given through navy, yellow and baby blue accents throughout.
New Balance x Rich Paul 550 - BB550RP1
Co-Branded Details
To complete the collaborative look, the tongues are detailed with co-branding, displaying Rich Paul’s name in cursive font above the footwear label’s logo.
New Balance x Rich Paul 550 - BB550RP1

Release information

New Balance x Rich Paul 550





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