New Balance 'Made 990' - Coming Soon

Legends never die

In the spring of 1978, New Balance made a commitment to develop the most technically superior running shoe on the market; regardless of the time, energy, or investment it took. This began the legacy of the iconic 990 and the rest, as they say, is history.

Reaffirming the global passion for their classic 990 sneaker style, New Balance has unveiled a fresh riff on the silhouette built in the brand's signature cool grey and rich blue colour story.

Keep your eyes peeled for more details of this legendary drop, coming soon.

Release information

New Balance Made 990v4



writerEuan Smart