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Editorial

John Elliott Serves Low-Key Minimalism with an LA Edge for AW19

Perfecting casual, sportswear-inspired design, John Elliott builds a stylised world of minimalism and functional apparel.

The master of low-key appeal, John Elliott has quickly cultivated a dedicated following for his Los Angeles-inspired vision of contemporary menswear, wrapped up in impressions of memories of a distant but comforting past. Following the chance discovery that his recently appointed womenswear designer, Cara Campagnoli, came from the same coastal town North of San Francisco and that their grandparents were friends, Elliott began to prepare a collection that spoke to this coincidental memory of a shared history.

Delivering an array of elevated streetwear essentials with a touch of sportswear inspiration, the AW19 offering from Elliott encapsulates this serendipitous union with its comfortable and homely sensibility. Typified by the concept of "an atmospheric beach house", the designer's approach fuses his signature louche nature and exceptional quality, delivering a sentimental offering brimming with subtle nuances.

Cast in a colour palette that instantly brings about an evocation of a weatherbeaten beach house, Elliott's faded olive-green is represented with the Nicasia Bogota bomber jacket, while sand tones and abstract prints across fleece covered garments draw inspiration from the beach and wallpaper of his grandparents' home in equal measure. A pleasant yet ghostly interpretation of his memories of the past, Elliott displays the emotional subtext of this collection without forgoing his recognisable stylistic approach and gently sporting take on contemporary menswear to offer a convincing and personal selection fit for colder climes.

John Elliott's AW19 collection is available online now at END.

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