INSIDE TAG X PUMA WORKSHOP & LAUNCH EVENT AT END. LONDON

Celebrating the launch of the Puma x Inside Tag UR Mostro Communication pack on the 29th March, we invited Inside Tag into our London flagship store in the heart of Soho to host a duo of workshops and a friends & family launch night in honour of his debut footwear collaboration with Puma.

Renowned for his expansive collection of rare Puma footwear and apparel, archivist and designer George Roberts has been carving out his own unique lane in the world of fashion with his Inside Tag project. Sharing his experience in the industry, George’s workshops saw the creative shine a light on how he got into the industry, what drives his practice and offered a hands-on look at the process of shoe design. Coupled with a Q&A and a product display, attendees were able to see first-hand how the process of footwear design works, from concept and ideation to sampling and release.

Following the workshops, END. opened its doors for a friends & family launch night. Curated by George, the evening saw attendees get the opportunity to get hands on with the Inside Tag UR Mostro and take a peek behind the curtain with an expansive wall display chronicling George’s creative process behind both the Warm White & Light Straw and the Haute Coffee & Puma Black colourways.

Launching on 29th March 2025, there is still time to sign up for a pair of the Puma x Inside Tag UR Mostro Communication pack sneakers.