END. X DIADORA "MILANO"13 March 2023
END. and Diadora reunite to continue their tributes to Italian culture, drawing inspiration from Milan and its inner-city runners.
END. reunites with Diadora to continue the celebrations of Italian culture, honouring the opening of our Milano flagship with “Stramilano”: a two-piece collection that celebrates Milanese city runners and our new retail chapter in the iconic city.
The collection is comprised of two sneakers, the V7000 and the V7000 Atomo, showcasing a nod to both the past and the present of performance runners. The V7000 retains its premium, Italian-made construction and plush suede uppers as always, only it’s transformed with details designed to tribute the iconic city. The colour palette is the most distinctive nod to the Italian theme, with green, red and cream used throughout to nod to the country’s famous tricolour flag. The heels, meanwhile, feature END.-branded embroidery in contrasting white, placed above “Milano” at one heel and the city’s historical symbol, the biscione, at the other.
Diadora’s all-new, Italian-made V7000 Atomo, meanwhile, represents a more technically minded progression of the V7000 DNA, with ultra-lightweight woven uppers, cushioning, DD Anima foam in the midsole and wear-resistant rubber underfoot. To continue the collaborative theme, the performance runner is reworked in cream with pops of red and green, as well as detailed with END. branding at both the heels and tongues to complete the look.
END. x Diadora V7000 "Stramilano"
END. x Diadora V7000 Atomo "Stramilano"
Seedpearl & Salsa