Culture
END. & REPRESENT WOMEN'S PRESENT OVERDRIVE AT END. MILANO
3 March 2025Taking over END. Milano, Represent presented their womenswear collection, "Overdrive".
Playing host to Represent, END. celebrated the launch of the British luxury streetwear brand’s women’s collection at their Milano flagship store on Via dei Mercanti - a stone’s throw from the magnificent Duomo in the very epicentre of the historic city.
Under the shadow of the city’s impressive Gothic cathedral, END.’s store was transformed with Represent’s distinctive aesthetic style. A fusion of sleek minimalism and wearability, the brand’s womenswear offering sees their trademark codes perfectly balanced across a collection brimming with their signature personality.
Fusing fashion and the lively inner-city atmosphere, attendees descended on END.’s Milano store for an evening of aperitivo, music and a chance to take in Represent’s ‘Overdrive’ collection. With drinks provided by Campari from a custom-built bar within the store, guests were able to unwind before dinner while trying on pieces from the offering.
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