END. welcomes powerhouse of Italian Luxury, Versace, into the fold for AW18 - shop the exclusive editorial
A name synonymous with the highest echelons of Italian luxury, the name Versace has been immortalised in print and on the silver and golden screens for nearly half a century; burning a vision of Baroquian fashion in the global psyche which will last for generations.
Established by Gianni Versace in 1978, the house became a quick fixture on the global fashion scene, known for its unique blend of classic luxury references and contemporary sexuality. Passing the reins to his younger sister, Donatella, after Gianni's untimely murder in 1997, Versace's voice and vision have lived on as the brand has cemented its position at the very forefront of the global fashion conversation, shining old-money classicism through a post-modernist label-driven lens.
Famed for her maximalist aesthetic, Donatella Versace takes style cues from the near and far distant past to create fresh iterations of luxury season after season which suit the style zeitgeist, but never loses sight of the Versace lifestyle.