END. Debut: Noon Goons

END. welcomes LA surf and skate brand, Noon Goons to the roster for AW18 with this exclusive editorial.

The brainchild of SoCal native, Kurt Narmore, Noon Goons emerged as the latest offering to the LA surf and skate scenes in 2016 and has quickly found international footing.

Endlessly authentic to the LA-native's state-of-mind, the brand's moniker 'Noon Goons' refers to international tourists who hit the beach at midday long after the surfer-set have had their fun and went to work.

Combining elements of LA's laid-back attitude with considered counter-culture references, Noon Goons styling and design delivers a fresh take on the Californian uniform and exports it to the world.

Noon Goons AW18 is now available at END.

writerEuan Smart