A collision of sportswear history and streetwear heritage, courtesy of adidas Consortium and ALIFE
A passionate collision of sportswear and streetwear, the adidas Consortium x ALIFE Nizza Hi takes a basketball classic and imbues it with the essence of New York City street-style. The cult label's first collaboration with adidas Consortium since their 2017 Gazelle and Stan Smith pack, this uplifted silhouette blends a no-frills sporting style with clean-cut branding for a low-key finish.
Co-founded in 1999 by Arnaud Delecolle, Tony Arcabascio, Tammy Brainard and Rob Cristofaro, ALIFE have forged their own path through street culture, cultivating a unique perspective that stays true to their New York City roots. A mainstay within the streetwear set for two decades, the Lower East Side-based brand prove that it's 'A Way of Life™'.
A much-loved minimalist sneaker with a versatile aesthetic, the Nizza Hi encapsulates a retro approach with its vulcanised sole and canvas uppers. Applying their signature oversized logo as a pad print to the side wall instead of the heel, the label subtly subverts convention to deliver an understated interpretation of an icon.
adidas Consortium x ALIFE Nizza Hi