Applied Utility | END. AW18 Editorial .01 - 'Lost Property' Accessories Edit

Shot on location in London, END. delivers a study of luxury and brutalism side by side as part of the ongoing 'Applied Utility' campaign with the 'Lost Property' accessories edit

Shot on location in London, END. delivers a study of luxury and brutalism side by side as part of the ongoing 'Applied Utility' campaign for AW18.

Against a backdrop of two of the UK's most iconic brutalist landmarks - the National Theatre and the Hayward Gallery on the south bank of the Thames - END. explores a cross-section of the most pioneering accessories defining utility for the season.

Featuring key pieces from the pioneers of contemporary utility and industrial-garb - A-COLD-WALL*1017 ALYX 9SM, and Off-White - END. explores themes of waste and throwaway consumption in the 'Lost Property' accessories edit.

When a doctrine which places function above all is applied to an industry driven by visual appeal, where does utility end and fashion begin? Inspired to delve deeper into this looping paradox, join END. as we explore the contemporary utility movement and speak to some of the world’s leading voices in utilitarian design, brutalist architecture, and beyond.

writerEuan Smart
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