adidas Consortium UltraBOOST Midproto - Launching 26th May

Inspired by the processes and prototypes before the final product.

Drawing reference to the experimentalism and unpredictability seen in the world of early-stage sneaker prototypes, adidas Consortium presents the UltraBOOST Midproto.

Featuring a range of asymmetric features across the coupling - a process used for comparative decision making in the design process - the UltraBOOST Midproto embraces the spirit of experimentation.

Built with fully Primeknit uppers, in one of the season's most coveted hues - neon yellow - the sneaker features luxe suede overlays and contrast detailing for maximum curb appeal. A sock-fit silhouette, this sneaker is elevated with the use of an extra-thick ribbed ankle collar and a signature TPU heel stabilizer which borrows style codes for the OG UltraBOOST 1.0. The shoe is finished with a minimalist lacing system, Consortium tongue tab, and a woven herringbone heel pull.

In keeping with the shoe’s prototypical inspirations, each shoe features a different colourway; for the left shoe, the Neon Yellow base is countered with Collegiate Navy suede overlays and printed white 3-stripes marks; the right foot then features Grey suede overlays with navy leather 3-stripes marks. This duplicity of colours and style details looks set to become an emerging trend on the international sneaker scene, slated for release just a few days after the Nike x Skepta 97/BW made waves for its dual red and blue colour story.

The adidas Consortium UltraBOOST Midproto will launch at END. on May 26th.

Release information

adidas Consortium UltraBOOST Midproto

Neon Yellow

BD7399

26.05.2018

writerEuan Smart
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