Coming together once again, End. and Wood Wood introduce this ‘Fragile’ capsule, inspired by the distinctive aesthetic values of parcel packaging. Cultivating a specific look seen on industrial tape, shipping labels and caution notices, this collection celebrates the long-term relationship between the British retailer and the Danish streetwear label.
This Fred hoody, realised in black loopback jersey, embodies the street-ready cool for which the Danish brand is most highly regarded – teaming comfortable ribbed trims with a drawstring hood and throwing in a kangaroo pouch pocket for good measure. Accompanying the usual accoutrements, high-vis green covers the packaging-themed branding throughout. Wearing ‘FRAGILE’ across the chest, the END. logo – reimagined to replicate the infamous recycling emblem – sits to the cuff and joins a woven tab to ensure the British retailer’s identity stays clear through transit. To complete the overarching aesthetic, the hoody comes packaged in a bespoke pouch with the capsule’s signature tape securing the final twist.