EYTYS (pronounced “Eighties”) arrived in 2013 with a single, chunky‑soled unisex sneaker that pushed back against the era’s minimalism. That first design set the tone for what would become EYTYS shoes: sculptural, and rooted in Swedish cool without ever slipping into cliché. What started as one boundary‑pushing sneaker quickly expanded into a full universe of EYTYS trainers and ready‑to‑wear, all defined by exaggerated proportions and a stripped‑back aesthetic.
After a brief hiatus, the cult Stockholm label relaunched in 2025 with Max Schiller. This new chapter puts footwear front and centre again, doubling down on craftsmanship, comfort and the kind of bold silhouettes that made EYTYS shoes a favourite among those who like their footwear with a bit more bite, including EYTYS loafers.