BRAND PROFILE: FEAR OF GOD ESSENTIALS

Where does the name Fear of God ESSENTIALS come from?

Taken from a Bible verse, ‘Fear of God’ evokes a sense of reverence, acknowledging the Christian upbringing of Lorenzo’s youth. Representing the influence of faith on his work and life, it is not about being afraid, but about recognizing God's holiness and majesty.

Chosen specifically, "ESSENTIALS" reflects a penchant for providing functional, versatile wardrobe staples.

Fear of God ESSENTIALS Values and Purposes

What is the ethos behind Fear of God ESSENTIALS?

Built on a philosophy of elevating everyday streetwear, Fear of God ESSENTIALS introduces its high-quality staples to a broader audience. Serving as an entry point into Jerry Lorenzo’s world, it's more accessible in price than the mainline’s luxury offerings.

Fear of God ESSENTIALS takes wardrobe staples like t-shirts, hoodies, and sweatpants and reimagines them by exaggerating the fit, pushing the boundaries of relaxed sportswear. Of course, quality is still paramount. 

Fear of God ESSENTIALS’S Purpose

Making luxury fashion more accessible and affordable, men’s Fear of God ESSENTIALS focuses on elevated essentials with muted branding.

FOG ESSENTIALS Core Values

Minimalist aesthetic

Fear of God ESSENTIALS menswear prioritises clean lines, simple designs, and a neutral color palette.

Functional Everyday Wear

Focusing on comfortable, everyday essentials like hoodies, t-shirts, and sweatpants, FOG ESSENTIALS ensures off duty days will never be the same again.

Accessible price point

Compared to the main line, affordable price points make ESSENTIALS more accessible.

Quality and Design

Despite a difference in price point, Fear of God ESSENTIALS remains committed to quality materials and expert craftsmanship.

Dual-Brand Approach

Appealing to different aesthetics, FOG ESSENTIALS sits somewhere in the middle of high end luxury and accessible.

Who is the Creative Director of Fear of God ESSENTIALS?

Californian native, Jerry Lorenzo created the original Fear of God line in 2011. After Big Sean’s stylist discovered the brand's ‘extra-long’ t-shirts, FOG gained popularity. However it was Lorenzo’s five custom looks for Justin Bieber’s Purpose World Tour that sent the brand into orbit. 

Described as a ‘competitively priced sister label’ by Vogue, the subsidiary ESSENTIALS line launched in 2018. Regarding Rick Owens as an inspiration for his work, Lorenzo also references sportswear style throughout his collections.

Sub Brands
Is ESSENTIALS owned by Fear of God?

Yes, FOG is the original Lorenzo label. Pioneering modern luxury streetwear, oversized flannel shirts, short-sleeve hoodies and zip-accented jeans gained the label instant popularity with the fashion forward in America.

Expanding beyond streetwear, Fear of God’s knitwear sources only the top materials from around the globe. Elevating with wool and cashmere, nonchalant tailoring is made in Italy from the finest Italian and British fabrics. 

Fear of God Athletics

Described as an alliance that "challenges and exists beyond traditional collaboration", Jerry Lorenzo was named the global head of adidas's basketball division. As part of the long term partnership, a third pillar of the Fear of God house, Fear of God Athletics was created.
Representing an intersection between fashion and sport, look out for clothing and footwear deeply rooted in sportswear.

Fear of God ESSENTIALS Branding

Instantly recognisable, ESSENTIALS branding is bold yet understated. With two key identifiers, signature streetwear pieces are often defined by a tonal logo at the front and a rubberised applique logo at the rear. Proving so popular, an Essentials logo is now an icon in its own right.

Creating both instant brand recognition as well as a distinctive touch, a Fear of God ESSENTIALS logo emphasizes timeless design over trends. 

Beginning in 2025, the latest ESSENTIALS collection channeled a collegiate spirit. Taking inspiration from varsity style, printed crest motifs feature throughout. Appearing on signature designs, ensembles are elevated in an instant thanks to these striking sign offs.

Fear of God ESSENTIALS Clothing

Blending luxury aesthetics with everyday comfort, ESSENTIALS Clothing is known for neutral tones, oversized fits and distinctive branding. Defined by an aesthetic of elevated, laid-back staples, the label drops highly anticipated collections twice a year. 

Fear of God ESSENTIALS Hoodie

Inspired by Jerry Lorenzo’s vision of accessible, elevated basics like an ESSENTIALS Fear of God hoodie have a street ready design. Made using luxurious, heavyweight cotton, vintage wash treatments create a soft texture.

Fear of God ESSENTIALS Sweatpants

A staple of the minimalist streetwear brand, Fear of God ESSENTIALS joggers enhance your comfort whilst elevating your off duty looks. Using signature fabrics and loose cuts, emblazoned graphics decorate the thighs and legs.

Fear of God ESSENTIALS T Shirt

Taking casual streetwear to the next level, a Fear of God ESSENTIALS t-shirt is equal parts contemporary and cool. Cut to boxy fits in line with a streetwear aesthetic, signature motifs appear in both bold and minimal prints.

Fear of God ESSENTIALS Jackets

Offering versatile layering, a Fear of God ESSENTIALS jacket has both comfort and style in mind. Perfect for casual outerwear, classic trucker style pieces see modern trends blend with timeless appeal.

Fear of God ESSENTIALS Women’s

Debuting in 2022, Jerry Lorenzo began offering women’s clothing to sit alongside the iconic menswear line. With this release, new proportions and elevated textures appeared, still with the same understated hues and minimal branding. Expect slouchy sweats, relaxed tees and comfy lounge pants in both classic and cropped fits.

Fear of God ESSENTIALS Sizing

How does Fear Of God ESSENTIALS fit?

Synonymous with oversized silhouettes, ESSENTIALS effortlessly sits somewhere in the middle of loose-fitting comfort and contemporary style. 

Should I size down on Fear of God ESSENTIALS?

Loose and spacious around the body, when it comes to ESSENTIALS clothing we recommend taking at least a full size down to achieve a boxy fit. If you’re looking for a more tailored fit, you may need to go down two sizes.
Whilst you’re free to choose whatever size you want, taking your regular size will most likely leave you lost inside an oversized garment. 

Should I size up or down for an ESSENTIALS hoodie?

Designed for sofa lounging as well as strolling through the city, a FOG Hoodie has a loose, baggy fit. Therefore we suggest taking a size down for a boxy fit that plays into a contemporary, cool aesthetic.

How do Fear of God ESSENTIALS T-Shirts fit?

Providing the loosest of the fits in its clothing roster, it's recommended you take a size down for a streetwear inspired boxy fit. However if you want a fitted look when purchasing an ESSENTIALS tee, size down twice.

What does Fear of God ESSENTIALS Knitwear fit like?

Fitting slightly slimmer than hoodies, Fear of God ESSENTIALS knitwear is still designed to be slightly oversized. So going down a size will give you a more true-to-size fit.

How do Fear of God Joggers ESSENTIALS fit?

With slightly longer legs, ESSENTIALS joggers are still in line with the label’s oversized aesthetic. Slimmer around the calves, we still recommend you go down a size for a true-to-size fit.

Culture 

Adored by celebrities and trendsetters for its fusion of luxury and casual comfort, FOG ESSENTIALS popularity is due to its straightforward design. With endorsements from influencers and celebs propelling the label into icon status, limited edition drops and exclusive releases build a sense of hype around the label.

Taking the streetwear world by storm, ESSENTIALS burst onto the scene and never looked back. Achieving success in a way that few others have, its blend of streetwear and high-end fashion quickly made it a household name among streetwear aficionados.

Why is Fear of God ESSENTIALS so popular?

With a unique contemporary ethos that resonates with a broad demographic, the brand's universal appeal is down its blending of simplicity with luxury, allowing for high-end streetwear to become available to a wider audience.

Fear of God ESSENTIALS Collaborations 

The main FOG label has been bold with its collaborations over the years. From Nike to Converse and Vans, even the likes of Jay-Z and Kendrick Lamar have worked with the label.

Fear of God ESSENTIALS X NBA

In November 2024, the ESSENTIALS line announced a multi-year partnership with the NBA and WNBA. Colliding sports culture and fashion, the duo are playing to the sportswear merchandise trend that shows no signs of slowing down. 

With the game of Basketball one of the inspirations for FOG, the label’s understanding of the game and its relationship with fashion is rooted in the ethos of the brand.

With each collection expect tees, hoodies and sweats emblazoned with collaborative branding.

Fear of God ESSENTIALS X Union LA

As part of Union’s 30th anniversary celebrations, a co-creation with ESSENTIALS was one of the bolder collections under Lorenzo. Featuring tie dye hoodies and tees, various minimal tees, joggers, shorts and caps completed the line up.

How to style Fear of God ESSENTIALS

Combining luxury streetwear with an uncomplicated aesthetic, Fear of God ESSENTIALS is designed to be styled with functional everyday wear in mind.

How do you wear an ESSENTIALS Hoodie?

Famed for neutral colours, soft fabrics and signature branding, a Fear of God ESSENTIALS hoodie is designed to be worn oversized. A must have for those who like subdued and minimalist looks, pair it with the matching Fear of God ESSENTIALS Shorts and create an ESSENTIALS tracksuit that will command attention anywhere.

How does a Fear of God ESSENTIALS T–Shirt fit?

Coveted by streetwear enthusiasts for a reason, an ESSENTIALS tee is loose-fitting and spacious around the body. Reinforcing its goal of creating accessible and dependable clothing, expect a signature neutral colour palette. 

How baggy are Fear of God ESSENTIALS joggers?

Pioneers in the modern luxury athleisure trend, ESSENTIALS Joggers pride themself on luxe materials and high production values. Defined by a signature slouchy fit, their soaring popularity is not a surprise.

Similar Fear of God ESSENTIALS Brands

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Women's

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