For AW22, JW Anderson eschews convention, instead creating a collection that’s experimental, playful and free.
Jonathan Anderson, the designer famed for his eponymous JW Anderson label and his Creative Directorship at Loewe, has never been one to shy away from unconventionality. Since founding his label in 2008, the designer has risen from obscurity to one of the leading figures in contemporary fashion, an achievement helped by his commitment to drawing outside of the lines and pursuing experimentalism.
That dedication to forgoing what is expected of him is something immediately clear for AW22: a collection designed to eschew the formulaic in favour of fun and freedom. What results is a riot of colour, shapes and patterns; pieces that mimic nothing that has come before them, like matching football tops and shorts covered in sequins, knits joined together with interlocking, rainbow-coloured loops or vests constructed using slogan-covered wristbands.
The same avant-garde approach has been taken to the accessories throughout the collection — as to be expected when it comes to Jonathan Anderson — with everything from pigeon-shaped clutches to knitted elephant bags being a feature.