Paul Smith

Established in 1970, Paul Smith launched his eponymous label after a traffic accident put an untimely end to his dream career of being a professional cyclist. Finding his voice as a designer, Smith opened a small boutique in London and the rest is history. 

Renowned for peculiar takes on traditional British styles, the menswear label is known for singular aesthetics and flawless tailoring. Described as ‘well-made, good quality, simple cut, interesting fabric, easy to wear’ by Paul Smith himself, the British brand has become a symbol of refinement for men globally. 

Sitting somewhere in the middle of classic and casual, Paul Smith menswear has you covered for every situation. Whether that’s polos made from breathable cotton or expertly crafted shirts, you can also browse cosy sweatshirts and logo-embroidered hoodies. Comfortable and style-driven with whatever garment you choose, expect to see the brand's signature rainbow stripes and bold patterns. 

Accompanying each collection, the label has expanded into the realm of accessories, including socks, boxers and wallets. Bringing his signature playfulness to every product, expect a tongue-in-cheek twist on classic styles.

Blending striking hues and offbeat patterns, the brand’s PS line sees the basics in a kaleidoscope of colours. Think polos, tees and sweats, all adorned with a multicoloured Zebra mascot.