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Max Mara

Ready to embrace a quieter kind of luxury, without all the bold branding? Then get ready to shop Max Mara at END.

Following in his seamstress mother’s footsteps, Cavaliere Achille Maramotti founded the label in 1951 with the aspiration to supply high-end clothing using mass industrial processes. Max Mara found its female audience quick enough, with traditionally masculine formal coats transforming into a womenswear staple — subverting patriarchal silhouettes for decades to come. 

But this affinity for transcending expectations extends to seasons too. Meet the 101801 - one of the most signature styles in Max Mara’s Icon range. This coveted Max Mara coat offers a stripped-back design that transcends trends and fashion fads, with its straight cut, wide lapel collar and kimono sleeves. 

Since Creative Director Ian Griffiths launched his iconic Max Mara Teddy coat in 2013, socials and celebs alike have understandably succumbed to the craze. Inspired by ‘80s archival designs, it exudes the label’s more playful side with the use of fluffy-textured fabric across the body — while the long-line cut is reminiscent of the glamorous energy of eras past.

Of course, Max Mara’s craftsmanship extends well beyond its Icon coats. From Max Mara scarves to shoes, the Italian house has given its luxurious take on every essential you could imagine, experimenting with different textures and materials to contrast or complement the focal point of your ‘fit. We’d recommend exploring Max Mara’s range of tops, caps, and delicately crafted bags at END. to find your next luxe look. And if you want to build a wardrobe that’ll take you from weekday to weekend, check out the brand’s more laid-back sister line, Weekend by Max Mara.

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DKK890
DKK24060
63 products
Max Mara Colle Cargo JeansIndigo
DKK3,105DKK1,553
50% off
Max Mara Strench Trench CoatIvory
DKK8,325DKK4,163
50% off
Max Mara Miele Hooded JacketCamel
DKK12,955DKK6,478
50% off
Max Mara Vand ShirtBlack
DKK4,995DKK2,498
50% off
Max Mara Tabarin Mini Skirt with BeltBlack
DKK4,315DKK2,158
50% off
Max Mara Gary Logo HoodieAlbino
DKK4,095DKK2,048
50% off
Max Mara Tay Textured SweatpantsAlbino
DKK3,865DKK1,739
55% off
Max Mara Eliadi Wool Tank TopTobacco
DKK2,515DKK1,258
50% off
Max Mara Carnet Silk Midi SkirtBlack
DKK4,725DKK2,363
50% off
Max Mara Cantico CapBeige
DKK3,015DKK1,508
50% off
Max Mara Nerina T-ShirtBlack
DKK2,115DKK1,058
50% off
Max Mara Gardone Cropped Fluffy CoatCamel
DKK17,595DKK8,798
50% off
Max Mara Tenebre Teddy GiletCamel
DKK12,285DKK6,757
45% off
Max Mara Holdallspock Holdall BagWhite
DKK10,485DKK6,291
40% off
Max Mara Paio Stripe ShirtWhite Black
DKK6,075DKK3,038
50% off
Max Mara Cral Textured SweaterWhite
DKK3,505DKK1,577
55% off
Max Mara Nerina T-ShirtOptical White
DKK2,155DKK1,078
50% off
Max Mara Fuxia Oversized Fluffy CoatBlack
DKK19,795DKK10,887
45% off
Max Mara Longline Bomber JacketCamel
DKK6,835DKK4,443
35% off
Max Mara Arad Knitted DressWhite
DKK8,725DKK4,363
50% off
Max Mara Banjo Silk Maxi DressBlack
DKK6,075DKK3,038
50% off
Max Mara Haven Oversized Cashmere T-ShirtCamel
DKK6,075DKK3,038
50% off
Max Mara Banjo Silk Maxi DressCamel
DKK5,935DKK2,968
50% off
Max Mara Ninfa Wool TrousersBlack
DKK5,845DKK2,923
50% off
Max Mara Fiuggi Shift DressWhite
DKK5,395DKK2,698
50% off
Max Mara Carnet Silk Midi SkirtBeige
DKK4,725DKK2,363
50% off
New to sale
Max Mara Filly Silk Vest TopTobacco
DKK3,105DKK1,863
40% off
Max Mara Filly Silk Vest TopBlack
DKK3,105DKK1,553
50% off
Max Mara Knit GlovesGrey
DKK1,795DKK898
50% off
Max Mara Knitted Vest TopHazelnut
DKK3,015DKK1,357
55% off
Max Mara Knitted Turtle Neck Maxi DressMedium Grey
DKK9,805DKK3,922
60% off
Max Mara Knit HoodieHazelnut
DKK8,235DKK3,294
60% off
Max Mara Maxi CoatUltramarine
DKK23,220DKK10,449
55% off
Max Mara Quilted Maxi CoatMidnight Blue
DKK13,095DKK5,893
55% off
Max Mara Quilted JacketMidnight Blue
DKK5,445DKK2,723
50% off
Max Mara Shearling Overszied Maxi CoatAvio
DKK26,365DKK10,546
60% off
Max Mara Quilted Maxi CoatBrown
DKK8,415DKK4,208
50% off
Max Mara Wide Leg TrousersCamel
DKK4,140DKK1,656
60% off
Max Mara Maxi CoatBlack
DKK23,220DKK11,610
50% off
Max Mara Wool Maxi CoatCamel
DKK20,025DKK10,013
50% off
Max Mara Shearling Teddy SlipperCamel
DKK3,735DKK1,868
50% off
Max Mara Knitted JumperNavy Big Stripe
DKK3,555DKK1,778
50% off
Max Mara Midi Wool CoatCamel
DKK20,610DKK12,366
40% off
Max Mara Madame CoatBlack
DKK24,300DKK12,150
50% off
Max Mara Tote BagBlack
DKK9,270DKK3,708
60% off
Max Mara Flinn CoatIce
DKK6,210DKK3,105
50% off
Max Mara Felix CoatBlack
DKK4,950DKK2,228
55% off
Max Mara Wide Leg TrousersHoney
DKK4,590DKK2,066
55% off
Max Mara Ludmilla CoatTobacco
DKK40,095DKK24,057
40% off
Max Mara Tailored BlazerHoney
DKK9,405DKK3,762
60% off
Max Mara Tailored WaistcoatCamel
DKK4,140DKK1,863
55% off
Max Mara Wide Leg TrousersBlack
DKK4,140DKK1,863
55% off
Max Mara Wide Leg TrousersHoney
DKK4,140DKK1,656
60% off
Max Mara Tassel ScarfCamel
DKK2,925DKK1,609
45% off
Max Mara Tassel ScarfBlack
DKK2,925DKK1,463
50% off
Max Mara Rodi WaistcoatBlack
DKK2,595DKK1,168
55% off
Max Mara Pegno Track PantsPearl Grey
DKK2,495DKK998
60% off
Max Mara Pegno Track PantsUltramarine
DKK2,495DKK998
60% off
Max Mara Greenh JacketBlack
DKK3,495DKK1,922
45% off
Max Mara Greenh JacketCaramel
DKK3,495DKK1,748
50% off
Max Mara Greengo Short Gilet JacketCaramel
DKK3,495DKK1,573
55% off
Max Mara Greengi Long Gilet JacketCaramel
DKK3,895DKK1,753
55% off
Max Mara Greengi Long Gilet JacketBlack
DKK3,895DKK1,753
55% off