Max Mara

Ready to embrace a quieter kind of luxury, without all the bold branding? Then get ready to shop Max Mara at END.

Following in his seamstress mother’s footsteps, Cavaliere Achille Maramotti founded the label in 1951 with the aspiration to supply high-end clothing using mass industrial processes. Max Mara found its female audience quick enough, with traditionally masculine formal coats transforming into a womenswear staple — subverting patriarchal silhouettes for decades to come. 

But this affinity for transcending expectations extends to seasons too. Meet the 101801 - one of the most signature styles in Max Mara’s Icon range. This coveted Max Mara coat offers a stripped-back design that transcends trends and fashion fads, with its straight cut, wide lapel collar and kimono sleeves. 

Since Creative Director Ian Griffiths launched his iconic Max Mara Teddy coat in 2013, socials and celebs alike have understandably succumbed to the craze. Inspired by ‘80s archival designs, it exudes the label’s more playful side with the use of fluffy-textured fabric across the body — while the long-line cut is reminiscent of the glamorous energy of eras past.

Of course, Max Mara’s craftsmanship extends well beyond its Icon coats. From a Max Mara scarf to shoes, the Italian house has given its luxurious take on every essential you could imagine, experimenting with different textures and materials to contrast or complement the focal point of your ‘fit. We’d recommend exploring Max Mara’s range of tops, caps, as well as a delicately crafted Max Mara bag. And if you want to build a wardrobe that’ll take you from weekday to weekend, check out the brand’s more laid-back sister line, Weekend by Max Mara.