Good American

Innovative and solution led, Good American is the product of socialite Khloé Kardashian and London-born designer Emma Gredes’ business relationship. Founded in 2016, the label makes garments for the modern woman, championing inclusivity, enhancing curves and representing body acceptance.

Made by women, for women, the ethos behind Good American is to challenge industry norms by empowering women to feel confident no matter their size or shape. Designed for a curvier individual, the label’s products are available in an impressive full size range, offering quality, style, and substance; it challenges the industry's limited sizing and non-inclusive beauty standards.

Defining the range, Good American jeans are what sets the brand apart. With influential original styles just as popular as newcomers inspired by 90s nostalgia, it's no surprise that the Good American denim launch broke the record for the biggest sales in fashion history.

Designed with a fit-first philosophy that celebrates female power, pair your jeans with a Good American bodysuit that’s skimming yet comfortable. Upgrading evening looks, a Good American jumpsuit is designed with an emphasis on comfortable fits whilst still focusing on curve flattering.

With an array of year-round attire including macs, jackets and coats, the label’s functional outerwear serves your cold weather fits whilst pared-back basics are the foundation for your day to day looks.

Good American Oversized BlazerCharcoal Mini Houndstooth

Good American Lightweight Bomber JacketCharcoal Plaid

Good American Pleated Mini SkirtCharcoal Plaid

Good American Faux Leather Bomber JacketEspresso

Good American Good Low Rise Bootcut JeansEspresso

Good American Vintage Wide JeansIndigo

Good American Knit Rugby Mini DressSky Mocha Club Stripe

Good American Denim Oversized ShirtIndigo

Good American Track PantNew Navy

Good American Track JacketNew Navy

Good American Cropped Rugby Polo TopNavy Berry Noir Block Stripe

Good American Cropped Rugby Polo TopEspresso Sky Block Stripe

Good American Vintage Wide JeansWestgate

Good American Raglan T-ShirtVintage Grey

Good American Raglan T-ShirtChalk

Good American Layered T-ShirtVintage Grey

Good American Poplin Classic Boxy ShirtBlue & White Stripe

Good American Poplin Lace Trimmed Boxer ShortsBlue & White Stripe

Good American Poplin Lace Trimmed Pull On PantsBlue & White Stripe

Good American Soft Stretch Ponte Pull On CaprisBlack

Good American Good Everyday ShortsIndigo

Good American Super Stretch Ringer TankHorizon Stripe

Good American Good Everyday ShortsIndigo

Good American Mesh Bustier BodysuitBrown Tiger

Good American Poplin Oversized ShirtIndigo Stripe

Good American Super Stretch Long Sleeve T-ShirtBlack

Good American Weightless Scuba BodysuitBlack

Good American Super Stretch V-Neck Baby T-ShirtHeather Grey

Good American Good Standard Baggy JeansIndigo

Good American Jeanius Crop Good Skate SweatpantsBlack

Good American Jeanius Zip Up HoodieBlack

Good American Good Standard Straight Crystal JeansIndigo

DKK2,025DKK1,418

Good American Crystal Denim JacketIndigo

DKK2,025DKK1,215

Good American Good Standard Barrel JeansGrey Lucky Leopard

Good American Good Standard Baggy Cuffed JeansIndigo

Good American Mesh BustierLucky Leopard

Good American Weightless Scuba Corset BodysuitBlack

Good American Button Front Knit CardiganVanilla

Good American Button Front Knit CardiganChili

Good American Good Standard Ease Leopard JeansLucky Leopard

Good American Super Stretch Baby T-ShirtEcru & Chili Wide Stripe

Good American Weightless Scuba Sleeveless TankFig

Good American The Khloé JeanIndigo

Good American Cable Knit Mini DressCollegiate Stripe

Good American Pointelle Henley Tank TopWhite