Good American

Innovative and solution led, Good American is the product of socialite Khloé Kardashian and London-born designer Emma Gredes’ business relationship. Founded in 2016, the label makes garments for the modern woman, championing inclusivity, enhancing curves and representing body acceptance.

Made by women, for women, the ethos behind Good American is to challenge industry norms by empowering women to feel confident no matter their size or shape. Designed for a curvier individual, the label’s products are available in an impressive full size range, offering quality, style, and substance; it challenges the industry's limited sizing and non-inclusive beauty standards.

Defining the range, Good American jeans are what sets the brand apart. With influential original styles just as popular as newcomers inspired by 90s nostalgia, it's no surprise that the Good American denim launch broke the record for the biggest sales in fashion history.

Designed with a fit-first philosophy that celebrates female power, pair your jeans with a Good American bodysuit that’s skimming yet comfortable. Upgrading evening looks, a Good American jumpsuit is designed with an emphasis on comfortable fits whilst still focusing on curve flattering.

With an array of year-round attire including macs, jackets and coats, the label’s functional outerwear serves your cold weather fits whilst pared-back basics are the foundation for your day to day looks.

84 products

Good American Good Standard Baggy JeansIndigo

Good American Poplin Oversized ShirtIndigo Stripe

Good American Super Stretch Long Sleeve T-ShirtBlack

Good American Weightless Scuba BodysuitBlack

Good American Super Stretch V-Neck Baby T-ShirtHeather Grey

Good American Jeanius Crop Good Skate SweatpantsBlack

Good American Jeanius Zip Up HoodieBlack

Good American Crystal Denim JacketIndigo

Good American Good Standard Straight Crystal JeansIndigo

Good American Good Standard Barrel JeansGrey Lucky Leopard

Good American Mesh BustierLucky Leopard

Good American Weightless Scuba Corset BodysuitBlack

Good American Faux Leather Good 90s Mini SkirtBlack

Good American Button Front Knit CardiganChili

Good American Button Front Knit CardiganVanilla

Good American Knit Deep V Knit SweaterMelange Grey

Good American Good Standard Ease Leopard JeansLucky Leopard

Good American Canvas Cropped Barrel PantsCanvas

Good American Scuba Scoop Neck BodysuitWhite

Good American Super Stretch Baby T-ShirtEcru & Chili Wide Stripe

Good American Weightless Scuba Sleeveless TankFig

Good American Weightless Scuba Sleeveless TankCotton Candy Pink

Good American Good Extreme Barrel JeansBlack

Good American The Khloé JeanIndigo

Good American Good Extreme Barrel ShortsBlack

Good American Denim Shirt DressIndigo

DKK2,025DKK1,013

Good American Cable Knit Mini DressCollegiate Stripe

Good American Good Extreme Barrel JeansIndigo

DKK1,525DKK1,068

Good American Lite Linen Bermuda ShortIndigo

Good American Lite Linen Denim PantsIndigo

Good American Lite Linen PantsMartini Olive

Good American Poplin Bubble ShirtCandy Stripe

Good American Twill Mini SkirtCloud White

Good American Twill Parachute Bubble TopBlack

Good American Lite Linen Bermuda ShortMartini Olive

Good American Good Standard Ease Bermuda ShortsIndigo

Good American Parachute PantsBlack

Good American Scuba Corset BodysuitBlack

Good American Denim Cargo ShortIndigo

Good American Twill Cargo ShortBark

Good American Jeanius Fitted T-ShirtIndigo

Good American Crochet ShirtEcru

Good American Crochet PantEcru

Good American Good Ease Relaxed JeansIndigo

Good American Pointelle Henley Tank TopWhite

Good American Crewneck SweaterCloud White

Good American Denim Cargo PantIndigo

Good American Cotton Pointelle CardiganWhite

Good American Cotton Pointelle Baby TeeWhite

Good American Denim Uniform ShirtIndigo

Good American Gingham Good 90S BottomBlack Gingham

Good American Gingham Square Neck Support BraBlack Gingham

Good American Plush Oversized CardiganWarm Caramel

Good American Faux Fur Oversized Collared CoatWarm Caramel

DKK2,385DKK1,073

Good American Good Ease Adjustable Tab Baggy JeansIndigo

Good American 90's Pleated TrouserIndigo

Good American Denim Halter VestIndigo

Good American Crystal Crewneck SweatshirtBlack

Good American Crystal Wide Leg SweatpantsBlack

Good American Crystal Crewneck SweatshirtWinter Sky

Good American Crystal Wide Leg SweatpantsWinter Sky

Good American Pleated JeanIndigo

Good American Rhinestone Poplin Good ShirtHot Girl Stripe

Good American Crystal Baby TeeWhite

Good American Cord Good SkateFlax001

Good American Scuba Crewneck BodysuitBlack

Good American Oversized ShirtIndigo

Good American Fuzzy Baby TeeBlack

Good American Fuzzy CardiganBlack

Good American Scuba Scoop BodyBark

Good American Heavy Cozy JumperIvory

Good American Suiting Good 90S Pleated TrouserBlack

Good American Suiting VestBlack

Good American Poplin Hook & Eye CorsetBlack

Good American Virgo Rib Half Zip BodyShort Bread

Good American 90s Loose Drawstring Belt JeansIndigo

Good American Good Curve Straight Step JeansIndigo

Good American Parachute PantFatigue

Good American Cargo SkirtCanyon

Good American Baby T-ShirtBlack

Good American Baby T-ShirtWhite

Good American Bermuda ShortIndigo

Good American Slim Fitted TeeFatigue Green

Good American Good Boy Twisted Slit JeansIndigo