END. X ADIDAS ADISTAR HRMY

Tapping into a British staple, the humble corner shop, this collection is split into three sections, each in honour of END.’s 20th anniversary. From the unassuming newsagents and the reliable late-night store to the greengrocers, END. reflect on the importance of these stores in the fabric of daily life in the United Kingdom.

Paying tribute to the origins of END. and its British heritage, the retailer has connected with collaborators, old and new, to share a collection inspired by an indispensable part of daily life in the UK: the convenience store. Looking to the ‘Newsagents’ to kick things off, END. enlist adidas to share a bespoke make-up of their brand-new HRMY silhouette. Part running sneaker, part lifestyle shoe, the Adistar HRMY style centres around the corner shop as the traditional hub of news in the community, the sneaker’s tonal grey and white colourway calls to mind the printed ink of physical news outlets.

Bridging the gap between the past and present of running, the model pairs a 2000s inspired mesh upper with metallic eyelets, while graphic details embellish the look with signature adidas charm. Utilising cutting-edge technologies, the tooling of the forward-thinking sneaker is finished with leather and textile elements to provide the perfect combination of optimal comfort and striking design.