New Era Hats

New Era’s story begins back in 1920 when skilled craftsman Ehrhardt Koch began making hats. He started out with 60,000 Gatsby-style caps before his son noticed the growing popularity of baseball caps in the ‘30s. In no time, New Era was the main supplier to big league baseball teams — worn by both the players on the field and the fans in the stands. Men’s New Era hats carry this legacy today, championing team spirit through an ever-growing collection of caps, beanies and berets.

From the Yankees to the Cubs, New Era’s baseball prominence continues with its iconic 9FIFTY cap. But there’s more. New Era hats now cover all bases, from Premier League football teams in the UK to a collaboration with our very own E by END. Since the very start, it’s not just been about sport. It’s about identity, attitude, and showing up with purpose.

Shop the collection of New Era hats for men below.