Gander

As British fashion gets reimagined by a new generation, Gander is making noise from the heart of Manchester's creative surge. Launched in 2023 by Calum Gregory, the brand didn’t start with a business plan, it started with a jacket. The Peveril, a boxy silhouette inspired by vintage fishing gear, was born from Calum’s search for something that didn’t exist, named after The Peveril of the Peak pub in Manchester. No formal training, just instinct, and a need to fill a gap. He wore it around town, and people took notice.

Fast-forward, and Gander menswear clothing is now delivering a lineup that feels far more seasoned than its years suggest. The brand’s DNA is rooted in refined utility, garments that feel purposeful, adaptable, and built to last. From versions of the Peveril Jacket to workwear-inspired trousers, Gander’s offering is expanding into a full wardrobe of functional staples. Think semi-formal silhouettes that can flex between streetwear and smart-casual, all with a distinctly Mancunian edge.

This isn’t just another heritage-inspired label, Gander clothing Manchester is a fresh take on British design, grounded in real-world wearability and a creative spirit. Explore the latest drop at END. and discover how Gander is carving out its place as one of Manchester’s most influential new voices in fashion.