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Editorial

SELECTED BY END. - ACTIVE

Presenting a selection of active-infused apparel, accessories and footwear to complement your new year ambitions.​

Permeating fashion culture, active apparel and accessories have been welcomed with open arms into our daily outfits and on-trend styling as our lives continue to blur the lines between lifestyle, exercise and progressive dressing. Exploring our favourite active pieces for men and women, the latest Selected by END. edit dives into the world of active clothing and reveals the versatile nature of products from Satisfy, SOAR, TALA, Montbell, ROA and many more brands.

Introducing a boost of running style to your daily rotation would have once seemed jarring, but with the roster of contemporary running brands that place aesthetics at an equal footing as technical capabilities, there’s no reason why tees and shorts from Satisfy or SOAR can’t become a part of your daily rotation. Styled out with a Montbell jacket and Oakley sunglasses, or a Damson Madder Scrunchie and you’re set for whatever the day will throw at you.

Hiking apparel has long been inducted into the contemporary zeitgeist, with outdoor clothing commanding attention for its blend of durability, performance design and progressive attitudes to style. Titans of the outdoor world, ROA and Arc’teryx continue to dominate the field, while Gramicci present the perfect accompaniment in trouser form – one that can easily fit into any daily outfit to be dressed up or down.

An important facet of active clothing, one that is often forgotten, is clothing designed for the cool down/relaxation period. Leaning into this sensibility, comfy cotton sweatpants, hoodies and footwear rules supreme. With pieces from ANNIE HOOD, Anine Bing, UGG and MKI, introduce an unconventional active inspiration to your day with the perfect pieces to relax in true comfort and style.

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