Watch Now: adidas Creator U Class with Sam Handy

Sitting down with adidas' Running Creative Director, Sam Handy, the adidas Creator U Class offers advice on how to make it in athletic footwear design.

The second episode in the new adidas Creator U series, the legendary sportswear brand sit down with their Running Creative Director, Sam Handy, to discuss the importance of sketching in design, how innovation shapes design and how to make it in the athletic footwear design world.

Elucidating his personal highlights from his adidas journey so far, Handy offers his advice to those looking to enter the notoriously competitive world of sneaker design. Placing emphasis on the quality of ideas over drawing skill, the Running Creative Director clarifies that hard work and innovation pay off.