Streetwear's ascent continues
Home to some of the most experimental and subversive design aesthetics seen each season, London is famed for it’s rebellious counter-culture contribution to the global style zeitgeist.
Steeped in a rich heritage of influential subcultures, and the exhibition space of favour among fashion’s most promising emerging voices including Liam Hodges, Wood Wood, and Astrid Andersen, London Fashion Week remains a paragon of inner-city grit where the finest new Balenciaga sneakers pound the litter-strewn pavements with the masses as they move from show to show.
Unveiling their AW18 men's collection at a range of on and off-schedule events in central London, an inner sanctum of promising newcomers and industry stalwarts delivered their vision of men's style for the latter half of 2018. With an unsurprising lean towards high-specification streetwear, London's men's collections reiterated once more the all-but non-existent divide between traditional 'high fashion' and luxury streetwear.
END.'s streetstyle photo-correspondent Robert Spangle captured some of the action.
Opt for urban anonymity with tactical undertones for the season in hand.Classic baseball caps, paired with military-inspired outerwear and overcoats deliver a statement with a sense of purpose.Pair with a half-zip fleece sweatshirt: a fierce contender for streetwear staple of the season.
Dress for any eventuality with high-specification tactical sportswear in a murdered-out palette of midnight black.Technical nomadism provides you with the requisite essentials to thrive across climates without compromising on style.
Contemporary streetwear reinvents traditional silhouettes for 2018.Combine stylised graphics from key brands and labels for an image heavy commentary on global culture.Pair with classic check Vans for a dose of street-ready nostalgia.
Shop for statement pieces in bold primary colours to effortlessly elevate your streetwear game.Opt for exaggerated silhouettes and play with fit and proportion above and below.Finish with a careful selection of premium accessories.