37 years of Californian streetwear.
It's unlikely that when Stüssy founder Shawn started signing his name on surfboards in the early 1980s he realised he was laying the foundations for one of the most iconic streetwear logos of all time. Now, 37 years later, Stüssy and his business partner Frank Sinatra Jnr. lay claim to a Californian surf and skatewear legacy, only matched by the likes of VANS.
For AW17, Stüssy delivers its point of view on the season with a clear focus on colder-month layering. Workwear and militaristic design cues are given a sportswear remix with a retro savour. Pushing their aesthetic into the classic sports realm, graphic tracksuit options demonstrate a deft understanding of what's relevant to the contemporary streetwear customer, all imbued with Stüssy's Californian credibility. This power to reinvent itself season after season, without losing the Stüssy point-of-view is a pivotal factor in the rarely matched longevity of the brand.
Stüssy AW17 is now available at END.