Editorial

SPORTY & RICH EXCLUSIVE TO END.

15 April 2022

This season, Emily Oberg creates an exclusive collection to END., consisting of retro-inspired pieces that nod to her wellness aesthetic.

SPORTY & RICH EXCLUSIVE TO END.

The lines of distinction between luxury, streetwear and athleisure are something that have become increasingly blurred in recent years, with a slew of high-profile collaborations and labels sitting at the forefront of this.  

One such label who sits at this intersection is Sporty & Rich. Since being founded in 2014 by Emily Oberg, the label has been steadfast in creating sportswear that’s elevated, yet relaxed, premium, yet accessible, all tied massively to the promotion of health and wellness. Pieces are designed to mimic vintage sportswear, with relaxed-fitting athleisure detailed with the types of slogans and logos typically found in upmarket health clubs.

This season, Sporty & Rich create a capsule exclusive to END., with a selection of garments that epitomise Emily Oberg’s design sensibility. The collection is comprised of the usual Sporty & Rich staples: hoodies, crews, caps and joggers, with each one detailed with logos and emblems that evoke premium sportswear of the ‘80s and ‘90s.

SPORTY & RICH EXCLUSIVE TO END.
SPORTY & RICH EXCLUSIVE TO END.
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