Under the creative direction of Stuart Vevers, Coach has diversified its market position from solely a purveyor of the finest leathers and accessories to deliver premium ready-to-wear apparel product to a new generation of luxury consumers looking to redraw the boundaries of modern luxury.
From its humble beginnings as a family-run leather goods merchant in 1940s NYC to a global player in defining accessible luxury, Coach lays claim to an American success story that has delivered a stylised commentary on American life through the decades, similar in state-side meaning as Burberry is in the UK.
With premium apparel still a relatively new category for Coach, Vevers is firmly establishing the label's wider aesthetic as rooted in classic Americana with a hardy edge. Western at its core, Coach blends old and new with an irreverent sense of personality which speaks directly to the contemporary consumer of luxury fashion. Imbuing each collection with a carefree spirit and stylish grit, Coach is fast establishing itself as the interminable home of American luxury, repackaging the tenets of the American dream for a global audience.
Coach's Resort 2017 collection of apparel and accessories is now available at END.
