POP TRADING COMPANY & GLENEAGLES PRESENTED BY END. 22 May 2023
Celebrating the iconic sporting estate and the legendary sport of golf, END. brings together Pop Trading Company and Gleneagles for a multi-brand collaboration.
Founded in 1924, Gleneagles represents one of the most prestigious golfing destinations in the world: an 850-acre playground consisting of a spa, luxury hotel and three championship courses. It represents a vital institution in the history of the sport, playing host to a slew of prestigious competitions and attracting enthusiasts globally with its luxurious facilities, legendary courses and its serene mountainous settings.
END. curates a bespoke apparel collection with Pop Trading Company and Gleneagles, celebrating the iconic resort and its significance to the game of golf. The capsule consists of an array of apparel designed for on and off the course, with golf’s iconic dress codes brought under the spotlight and reworked through a contemporary fashion lens. Classic patterns like tartan feature across the waterproof Oracle jacket — nodding to its synonymity with the sport — while other golfing signatures, like the Argyle knitted vest, are reinterpreted through the eye of the Amsterdam-based label. Elsewhere, the sartorial codes of golf continue, with pieces like the Italo mini striped polo and the DRS pants for wear on the course and in around the city.
Bespoke, collection-specific graphics feature throughout the collection, too, from golf caddies printed on hoodies to eagles — nodding to Gleneagles famous logo — worked into printed graphics and embroidered patterns. To complete the collection, Stepney Workers Club’s Dellow S-Strike is reworked in honour of Gleneagles and the sport of golf. The sneaker is given a transformation that mirrors the refinement of traditional golfing shoes, with a white leather construction, perforated detailing and a co-branded ghillie tongue.
The Pop Trading Company X Gleneagles presented by END. collection will be available via END. Launches, at https://poptradingcompany.com/ and on-site at Gleneagles on the 26th May.
THE POP TRADING COMPANY & GLENEAGLES PRESENTED BY END. COLLECTION