Machine Operated Take Over Paris With The Nike Shox TL

10 September 2019

Up-and-coming filmmaking duo, Machine Operated head to Paris to capture Nike Shox TL on foot and in motion

From LOVE Magazine to Off-White, UK filmmaking duo, Machine Operated has built an impressive roster of clients with their distinct visual flavour and multi-media approach. Adding Nike to that list, Machine Operated headed to Paris to capture an exclusive film for END. which places the latest reissues of the classic 00s Shox TL front and centre.

Shot entirely on iPhone, the discordant clip reflects the industrial DNA of Shox TL cast against the gritty backdrop of inner-arrondissement Paris.

Constantly on the move, travel is the protagonist in machine operated’s life. This video focuses on a sequence of recent memories and dreams in the French capital and highlights the continual motion of the Machine Operated lifestyle.

Dropping in Speed Red and Black colourways, the Nike Shox TL pack is now available for registration on END. Launches.

Release information

Nike Shox TL




writerDavid Dover