Taion

With a name that translates to “body temperature” in Japanese (体温), it’s no wonder TAION outerwear delivers some serious warmth. The brand was launched in 2016, and since then it’s built up an impressive repertoire of down-filled jackets, gilets and coats — as well as trousers and tees for casual days.

TAION's lightweight down is revolutionary in its own right, delivering an almost unbelievable warmth to weight ratio without any extra bulk at all. That means TAION jackets are layerable and packable, serving as a total saving grace when the temperature drops. Try wearing a lightweight TAION jacket or gilet underneath your bigger winter coat to really lock in that warmth when you need it.  

And it’s not just performance that sets TAION apart — the clean, minimalist design and considered colourways make every piece easy to style. Practical and polished? That’s a rare combo, but TAION nails it every time.

Explore TAION's bestsellers for men — sourced from Japan, available at END.