A NIGHT OUT WITH PUMA H-STREET
2 July 2025Linking up with UK youth culture curatorial platform Tough Luck, END. and PUMA go on a night out with the H-Street OG Sneaker.
Inspired by the iconic running spike design of the PUMA Harambee, the H-Street sneaker is a timeless silhouette, fusing 2000s running heritage with a progressive lifestyle aesthetic. Calling back to a time where track and field sports first started to influence modern footwear design, the H-Street’s striking colour combination of Fizzy Green and Silver blends nostalgia with a contemporary approach to great effect.
Renowned as a grassroots curatorial platform focused on spotlighting UK nightlife, it seemed only right to link up with Tough Luck at celebrated club World Headquarters in END. and Tough Luck’s hometown, Newcastle upon Tyne. Inspired by ‘00s nightlife, this editorial produced by Tough Luck captures the heady atmosphere of clubbing at the time, transposed to the modern day. Outfitted in the Frosted Ivory and the Black & Silver colourways, the low-slung sneaker silhouette perfectly embodies the crossover between performance and play.
A low-profile style, the H-Street emerges from PUMA’s archive reborn, complete with lightweight construction, a moulded footbed and a cushioned EVA midsole for supreme comfort. Almost entirely constructed out of mesh, the H-Street’s toebox is punctuated with a synthetic rounded panel, adorned with PUMA’s iconic branding for a finishing touch.
PUMA H-STREET AT END.
