R.A.D Mens

R.A.D® is the performance footwear label born from former British CrossFit athlete Benjamin Massey, built for people who train hard but refuse to compromise on style. Since 2019, the brand has been fine‑tuning sports silhouettes that blend creativity, technicality and a deep connection to the subcultures that shaped them, built on a “fine‑tuned for training” mindset. 

Standing for Rally Against Destruction, R.A.D® challenges what a running brand should look like, championing movement as a force for people and planet. In a landscape dominated by giants, it’s carving out its own lane with retro‑futuristic design cues and performance engineering. The R.A.D® One became a cult favourite, followed by the R.A.D® UFO and lightweight R.A.D® SYNTH, expanding a running roster now standing confidently alongside training. Gym shoes, running shoes, and a design language all its own — R.A.D® is rewriting the rulebook.