Heresy

There are streetwear brands inspired by culture, and then there are brands devoted to digging it up. Founded in South London by illustrators Dominic Owen and Jasper Dunk, HERESY operates somewhere between fashion label, research project and modern folklore archive, drawing on centuries of myth, superstition and storytelling to inform each collection.

Medieval woodcuts, pagan rituals, rural traditions and forgotten legends all find their way into HERESY's world, reimagined through graphic-heavy apparel, richly textured fabrics and a distinctly contemporary lens. The result feels less trend-driven and more like uncovering a strange, long-lost artefact with every season.

Music, art and community sit just as firmly at the heart of the brand as clothing itself. Each collection expands upon an evolving body of research, building a universe where ancient stories collide with modern streetwear. In a landscape often obsessed with what's next, HERESY keeps looking backwards — and finding something new every time.