Auralee

Created by Ryota Iwai, Auralee originated in the hustle and bustle of Tokyo in 2015. Creating clothing in Japan, the label sources its premium materials from some of the most innovative factories from around the globe. Crafting collections with a minimalist aesthetic, Auralee mens clothing focuses on strong fabric character and quality rather than branding.

Making everyday dressing easy, streamlined staples are denied by sharp cuts and clean lines. Take an Auralee mens t-shirt for example, imbued with a refreshing honesty, expect interesting textile design and signature fits. Upholding production standards, it's no surprise Auralee menswear is quickly becoming regarded as a true advocate of timeless, understated clothing.

Meaning ‘The Lands That Lights Up’, Auralee founder Ryota Iwai envisions collections to be worn in the morning light. Instead of focusing season to season, Auralee explores textiles, forming close relationships with Japanese weavers. So when it comes to Auralee mens knitwear, the final product is entirely unique.