New Balance Mens

Based in Boston, New Balance has been a go-to name in men’s sneakers for decades. Originally launched in 1960 as an arch support company, the brand quickly evolved, introducing its now-iconic ‘N’ logo in the 1970s and building a legacy of performance and style like no other.

While New Balance is rooted in heritage, its rise in popularity in the contemporary space comes from forward-thinking designs and standout collaborations with leading streetwear brands. Whether you're after retro runners or cutting-edge silhouettes, the latest New Balance sneakers for men are available to shop right here at END.

Worn by supermodels and dads alike, the collection of New Balance men’s shoes has a style for all, ranging from the retro 327’s to the classic 2002’s and 990s. Known for blending heritage running silhouettes with modern innovation, New Balance stands out with performance-driven sneakers featuring ENCAP foam and ABZORB midsoles for unmatched comfort, plus N-ergy rubber outsoles for superior shock absorption. Now that your sneaker rotation is sorted, explore the latest New Balance men’s apparel, from moisture-wicking t-shirts and retro-inspired sweatshirts to durable padded jackets and athletic shorts. 

For style and performance, shop the latest New Balance for men at END. today.