SAMO ONDOH Bags

Meaning "same temperature", SAMO ONDOH was founded by Hyun Jin Sa and Sueyon Kang as an exploration of connection, creating bags designed to resonate with people rather than simply accompany an outfit. Since launching in Seoul in 2013, the label has developed a distinctive visual language built around soft curves, unexpected proportions and details that make even its simplest bags instantly recognisable.

Belted accents, generous pockets and sculptural silhouettes appear throughout the collection, giving each design a strong sense of character without relying on logos to do the heavy lifting. Then come the Tokiyoms. The brand's wide-eyed mascot characters have become cult companions in their own right, clipped to bags across Seoul and beyond.