Fruity Booty
London-born and female-led, Fruity Booty is on a mission to redefine what underwear and loungewear can be. And Fruity Booty doesn’t do throwaway fashion. Over 80% of its collections are crafted from surplus fabrics, rescuing end-of-life materials that would otherwise go to waste. It’s all about minimising waste, maximising joy and creating pieces to be cherished forever.
Who says conscious can’t be cute? Fruity Booty proves that sustainability comes in all the prettiest shades. Our women’s Fruity Booty collection at END. is home to super cute underwear for every day of the week, including comfy Fruity Booty thongs and multipacks that deliver a barely-there feel. And it doesn’t stop there: Fruity Booty bikinis bring the brand’s playful energy poolside, while softer-than-soft loungewear sets keep you looking flawless on even the laziest of days.
With a ‘wear what makes you happy’ ethos, Fruity Booty is the brand to put a smile on your face — no matter what. Shop the collection at END. below.
88 products
Fruity Booty Cotton Terry JoggersNavy
AR$134,492
Fruity Booty All Over Lace BraIce BlueAR$92,021
Fruity Booty Flock Polka BraBlackAR$106,178
Fruity Booty Cat T-ShirtGreyAR$113,257
Fruity Booty Lace Wrap TopIce BlueAR$106,178
Fruity Booty V Neck T-ShirtPinkAR$113,257
Fruity Booty Round Neck Long Sleeve TopPinkAR$113,257
Fruity Booty Jaques TopNavyAR$106,178
Fruity Booty Frill Wrap Vest TopNavyAR$113,257
Fruity Booty Second Skins 3/4 Length TopSlateAR$113,257
Fruity Booty Moss BraBlackAR$92,021
Fruity Booty Tafetta Bloomer ShortieGreyAR$106,178
Fruity Booty Lacie BraPinkAR$92,021
Fruity Booty Leopard BraBrownAR$92,021
Fruity Booty All Over Lace ThongIce BlueAR$63,707
Fruity Booty Lacie ThongPinkAR$49,550
Fruity Booty Moss BriefBlackAR$49,550
Fruity Booty Leopard ThongBrownAR$49,550
Fruity Booty Jersey Midi DressBlackAR$196,783AR$127,414
35% offFruity Booty Juliette Vest TopCreamAR$113,257AR$73,617
35% offFruity Booty Broderie Capri PantsWhiteAR$113,257AR$67,954
40% offFruity Booty Second Skin T-ShirtOff WhiteAR$97,684AR$58,044
40% offFruity Booty Icing Lacie ThongCream & BlueAR$63,707AR$48,134
25% offFruity Booty Commando ThongPinkAR$41,056AR$26,899
35% offFruity Booty Red Moss BraRedAR$92,021AR$65,123
30% offFruity Booty Broderie Cindy BraWhiteAR$92,021AR$55,213
40% offFruit Booty Rosette BraWhiteAR$83,527AR$53,797
35% offFruity Booty Flock Polka BriefBlackAR$63,707AR$45,303
30% offFruity Booty Cotton Jersey BriefPinkAR$63,707AR$45,303
30% offFruity Booty Broderie Cindy BriefWhiteAR$63,707AR$38,225
40% offFruity Booty Rosette BriefWhiteAR$49,550AR$32,562
35% offFruity Booty Red Moss BriefRedAR$49,550AR$32,562
35% offFruity Booty Double Layer Long Sleeve TopCreamAR$140,155AR$111,841
20% offFruity Booty Cotton Terry CardiganBlueAR$140,155AR$83,527
40% offFruity Booty Double Layer Long Sleeve TopGrey & EcruAR$140,155AR$83,527
40% offFruity Booty Ditsy Floral CardiganWhiteAR$106,178AR$69,370
35% offFruity Booty Jersey Stripe T-ShirtBlueAR$106,178AR$63,707
40% offFruity Booty Ditsy Floral LeggingWhiteAR$97,684AR$63,707
35% offFruity Booty Ditsy Floral VestWhiteAR$83,527AR$53,797
35% offFruity Booty Double Layer Long Sleeve TopBlueAR$140,155AR$104,763
25% offFruity Booty Cotton Terry PantsBlueAR$134,492AR$87,774
35% offFruity Booty Cotton Jersey BraPinkAR$92,021AR$65,123
30% offFruity Booty Stripe Long Sleeve TopPurpleAR$113,257AR$84,943
25% offFruity Booty Stripe Long Sleeve TopBlueAR$113,257AR$79,280
30% offFruity Booty Double Layer TankPink & GreyAR$134,492AR$87,774
35% offFruity Booty Isola Sparkly Cardigan SetPurpleAR$247,749AR$124,582
50% offFruity Booty Nonna Polka DressTanAR$155,728AR$93,437
40% offFruity Booty Meringue Tank TopNavyAR$97,684AR$63,707
35% offFruity Booty Second Skin TeeBrownAR$97,684AR$58,044
40% offFruity Booty Meringue ShortiesNavyAR$77,864AR$46,719
40% offFruity Booty Polka TrousersBlackAR$148,649AR$96,268
35% offFruity Booty Mesh 3/4 Sleeve TopBlackAR$106,178AR$75,033
30% offFruity Booty Mesh Mini DressBlackAR$182,626AR$118,920
35% offFruity Booty Icing Lacie BraCream & BlueAR$92,021AR$59,460
35% offFruity Booty Meringue Lace TankCreamAR$97,684AR$58,044
40% offFruity Booty Second Skins V-NeckNavyAR$113,257AR$73,617
35% offFruity Booty Second Skins 3/4 Length TopBrownAR$113,257AR$67,954
40% offFruity Booty Second Skins 3/4 Length TopNavyAR$113,257AR$67,954
40% offFruity Booty Melanzane Tankini TopBurgundyAR$92,021AR$65,123
30% offFruity Booty Celeste Bikini TopAquaAR$97,684AR$63,707
35% offFruity Booty Pink Stripe BloomerPink StripeAR$97,684AR$63,707
35% offFruity Booty Carmen Bikini TopPinkAR$97,684AR$58,044
40% offFruity Booty Olsen Towel SkirtEcruAR$97,684AR$58,044
40% offFruity Booty Frizzante Bikini TopAqua WhiteAR$97,684AR$58,044
40% offFruity Booty Celeste Bikini BottomAquaAR$63,707AR$41,056
35% offFruity Booty Melanzane Bikini BottomBurgundyAR$63,707AR$41,056
35% offFruity Booty Carmen Bikini BottomPinkAR$63,707AR$38,225
40% offFruity Booty Frizzante Bikini BottomAqua WhiteAR$63,707AR$38,225
40% offFruity Booty Check Mini DressRed & WhiteAR$148,649AR$104,763
30% offFruity Booty Tan Polka TopTanAR$140,155AR$83,527
40% offFruity Booty Fish TankBaby Blue & NavyAR$97,684AR$53,797
45% offFruity Booty Check SkirtWhiteAR$106,178AR$48,134
55% offFruity Booty Shania Bikini TopLeoAR$97,684AR$63,707
35% offFruity Booty Shania Bikini BottomLeoAR$63,707AR$41,056
35% offFruity Booty Weekday SetMultiAR$247,749AR$135,908
45% offFruity Booty Second Skin Tank TopOff WhiteAR$97,684AR$58,044
40% offFruity Booty Posy Jaquard Short Sleeve TopPink & GreyAR$97,684AR$58,044
40% offFruity Booty Lucky Stripe Polo TopStripeAR$125,998AR$75,033
40% offFruity Booty Second Skin T-ShirtBlackAR$97,684AR$67,954
30% offFruity Booty Blush Rosette Pointelle TopPinkAR$97,684AR$53,797
45% offFruity Booty Second Skin Tank TopBlackAR$97,684AR$49,550
50% offFruity Booty Poplin BoxersWhiteAR$77,864AR$50,966
35% offFruity Booty Marina Bikini TopNavy & WhiteAR$83,527AR$45,303
45% offFruity Booty Lucky Stripe ShortiesStripeAR$83,527AR$42,472
50% offFruity Booty Marina Bikini BottomNavy & WhiteAR$63,707AR$41,056
35% offFruity Booty Posy Jacquard ShortiesPink & GreyAR$77,864AR$31,146
60% offFruity Booty Commando ThongWhiteAR$41,056AR$24,067
40% offFruity Booty Commando ThongBlackAR$41,056AR$22,652
45% off