Fruity Booty
London-born and female-led, Fruity Booty is on a mission to redefine what underwear and loungewear can be. And Fruity Booty doesn’t do throwaway fashion. Over 80% of its collections are crafted from surplus fabrics, rescuing end-of-life materials that would otherwise go to waste. It’s all about minimising waste, maximising joy and creating pieces to be cherished forever.
Who says conscious can’t be cute? Fruity Booty proves that sustainability comes in all the prettiest shades. Our women’s Fruity Booty collection at END. is home to super cute underwear for every day of the week, including comfy Fruity Booty thongs and multipacks that deliver a barely-there feel. And it doesn’t stop there: Fruity Booty bikinis bring the brand’s playful energy poolside, while softer-than-soft loungewear sets keep you looking flawless on even the laziest of days.
With a ‘wear what makes you happy’ ethos, Fruity Booty is the brand to put a smile on your face — no matter what. Shop the collection at END. below.
86 products
Fruity Booty Cotton Terry JoggersNavy
AR$132,312
Fruity Booty Lace Wrap TopIce BlueAR$104,457
Fruity Booty Moss BraBlackAR$90,529
Fruity Booty Round Neck Long Sleeve TopPinkAR$111,420
Fruity Booty Flock Polka BraBlackAR$104,457
Fruity Booty Leopard BraBrownAR$90,529
Fruity Booty Tafetta Bloomer ShortieGreyAR$104,457
Fruity Booty Cat T-ShirtGreyAR$111,420
Fruity Booty Jaques TopNavyAR$104,457
Fruity Booty All Over Lace BraIce BlueAR$90,529
Fruity Booty V Neck T-ShirtPinkAR$111,420
Fruity Booty Frill Wrap Vest TopNavyAR$111,420
Fruity Booty Second Skins 3/4 Length TopSlateAR$111,420
Fruity Booty Lacie BraPinkAR$90,529
Fruity Booty All Over Lace ThongIce BlueAR$62,674
Fruity Booty Lacie ThongPinkAR$48,747
Fruity Booty Moss BriefBlackAR$48,747
Fruity Booty Leopard ThongBrownAR$48,747
Fruity Booty Jersey Midi DressBlackAR$193,592AR$125,348
35% offFruity Booty Juliette Vest TopCreamAR$111,420AR$72,423
35% offFruity Booty Broderie Capri PantsWhiteAR$111,420AR$61,281
45% offFruity Booty Second Skin T-ShirtOff WhiteAR$96,100AR$52,925
45% offFruity Booty Icing Lacie ThongCream & BlueAR$62,674AR$47,354
25% offFruity Booty Commando ThongPinkAR$40,390AR$23,677
40% offFruity Booty Red Moss BraRedAR$90,529AR$64,067
30% offFruity Booty Broderie Cindy BraWhiteAR$90,529AR$54,318
40% offFruit Booty Rosette BraWhiteAR$82,173AR$52,925
35% offFruity Booty Flock Polka BriefBlackAR$62,674AR$40,390
35% offFruity Booty Cotton Jersey BriefPinkAR$62,674AR$44,568
30% offFruity Booty Broderie Cindy BriefWhiteAR$62,674AR$37,605
40% offFruity Booty Rosette BriefWhiteAR$48,747AR$32,034
35% offFruity Booty Red Moss BriefRedAR$48,747AR$32,034
35% offFruity Booty Double Layer Long Sleeve TopCreamAR$137,883AR$96,100
30% offFruity Booty Cotton Terry CardiganBlueAR$137,883AR$82,173
40% offFruity Booty Double Layer Long Sleeve TopGrey & EcruAR$137,883AR$82,173
40% offFruity Booty Ditsy Floral CardiganWhiteAR$104,457AR$62,674
40% offFruity Booty Jersey Stripe T-ShirtBlueAR$104,457AR$62,674
40% offFruity Booty Ditsy Floral LeggingWhiteAR$96,100AR$62,674
35% offFruity Booty Ditsy Floral VestWhiteAR$82,173AR$52,925
35% offFruity Booty Double Layer Long Sleeve TopBlueAR$137,883AR$96,100
30% offFruity Booty Cotton Terry PantsBlueAR$132,312AR$86,351
35% offFruity Booty Cotton Jersey BraPinkAR$90,529AR$64,067
30% offFruity Booty Stripe Long Sleeve TopBlueAR$111,420AR$72,423
35% offFruity Booty Stripe Long Sleeve TopPurpleAR$111,420AR$72,423
35% offFruity Booty Double Layer TankPink & GreyAR$132,312AR$79,387
40% offFruity Booty Isola Sparkly Cardigan SetPurpleAR$243,731AR$122,562
50% offFruity Booty Nonna Polka DressTanAR$153,203AR$91,922
40% offFruity Booty Meringue Tank TopNavyAR$96,100AR$62,674
35% offFruity Booty Second Skin TeeBrownAR$96,100AR$57,103
40% offFruity Booty Meringue ShortiesNavyAR$76,602AR$45,961
40% offFruity Booty Polka TrousersBlackAR$146,239AR$94,707
35% offFruity Booty Mesh 3/4 Sleeve TopBlackAR$104,457AR$73,816
30% offFruity Booty Mesh Mini DressBlackAR$179,665AR$116,991
35% offFruity Booty Icing Lacie BraCream & BlueAR$90,529AR$58,496
35% offFruity Booty Meringue Lace TankCreamAR$96,100AR$57,103
40% offFruity Booty Second Skins V-NeckNavyAR$111,420AR$72,423
35% offFruity Booty Second Skins 3/4 Length TopBrownAR$111,420AR$61,281
45% offFruity Booty Second Skins 3/4 Length TopNavyAR$111,420AR$61,281
45% offFruity Booty Celeste Bikini TopAquaAR$96,100AR$62,674
35% offFruity Booty Pink Stripe BloomerPink StripeAR$96,100AR$62,674
35% offFruity Booty Carmen Bikini TopPinkAR$96,100AR$57,103
40% offFruity Booty Olsen Towel SkirtEcruAR$96,100AR$57,103
40% offFruity Booty Frizzante Bikini TopAqua WhiteAR$96,100AR$57,103
40% offFruity Booty Celeste Bikini BottomAquaAR$62,674AR$40,390
35% offFruity Booty Melanzane Bikini BottomBurgundyAR$62,674AR$40,390
35% offFruity Booty Carmen Bikini BottomPinkAR$62,674AR$37,605
40% offFruity Booty Frizzante Bikini BottomAqua WhiteAR$62,674AR$37,605
40% offFruity Booty Check Mini DressRed & WhiteAR$146,239AR$103,064
30% offFruity Booty Tan Polka TopTanAR$137,883AR$82,173
40% offFruity Booty Fish TankBaby Blue & NavyAR$96,100AR$52,925
45% offFruity Booty Check SkirtWhiteAR$104,457AR$47,354
55% offFruity Booty Shania Bikini TopLeoAR$96,100AR$62,674
35% offFruity Booty Shania Bikini BottomLeoAR$62,674AR$40,390
35% offFruity Booty Weekday SetMultiAR$243,731AR$133,704
45% offFruity Booty Second Skin Tank TopOff WhiteAR$96,100AR$57,103
40% offFruity Booty Posy Jaquard Short Sleeve TopPink & GreyAR$96,100AR$57,103
40% offFruity Booty Lucky Stripe Polo TopStripeAR$123,955AR$73,816
40% offFruity Booty Second Skin T-ShirtBlackAR$96,100AR$66,852
30% offFruity Booty Blush Rosette Pointelle TopPinkAR$96,100AR$52,925
45% offFruity Booty Second Skin Tank TopBlackAR$96,100AR$48,747
50% offFruity Booty Poplin BoxersWhiteAR$76,602AR$50,139
35% offFruity Booty Lucky Stripe ShortiesStripeAR$82,173AR$41,783
50% offFruity Booty Marina Bikini BottomNavy & WhiteAR$62,674AR$40,390
35% offFruity Booty Posy Jacquard ShortiesPink & GreyAR$76,602AR$30,641
60% offFruity Booty Commando ThongWhiteAR$40,390AR$23,677
40% offFruity Booty Commando ThongBlackAR$40,390AR$22,284
45% off