Fruity Booty
London-born and female-led, Fruity Booty is on a mission to redefine what underwear and loungewear can be. And Fruity Booty doesn’t do throwaway fashion. Over 80% of its collections are crafted from surplus fabrics, rescuing end-of-life materials that would otherwise go to waste. It’s all about minimising waste, maximising joy and creating pieces to be cherished forever.
Who says conscious can’t be cute? Fruity Booty proves that sustainability comes in all the prettiest shades. Our women’s Fruity Booty collection at END. is home to super cute underwear for every day of the week, including comfy Fruity Booty thongs and multipacks that deliver a barely-there feel. And it doesn’t stop there: Fruity Booty bikinis bring the brand’s playful energy poolside, while softer-than-soft loungewear sets keep you looking flawless on even the laziest of days.
With a ‘wear what makes you happy’ ethos, Fruity Booty is the brand to put a smile on your face — no matter what. Shop the collection at END. below.
86 products
Fruity Booty Cotton Terry JoggersNavy
AR$132,672
Fruity Booty Flock Polka BraBlackAR$104,741
Fruity Booty Lace Wrap TopIce BlueAR$104,741
Fruity Booty Leopard BraBrownAR$90,776
Fruity Booty Tafetta Bloomer ShortieGreyAR$104,741
Fruity Booty Jaques TopNavyAR$104,741
Fruity Booty All Over Lace BraIce BlueAR$90,776
Fruity Booty Cat T-ShirtGreyAR$111,724
Fruity Booty V Neck T-ShirtPinkAR$111,724
Fruity Booty Moss BraBlackAR$90,776
Fruity Booty Second Skins 3/4 Length TopSlateAR$111,724
Fruity Booty Round Neck Long Sleeve TopPinkAR$111,724
Fruity Booty Frill Wrap Vest TopNavyAR$111,724
Fruity Booty Lacie BraPinkAR$90,776
Fruity Booty All Over Lace ThongIce BlueAR$62,845
Fruity Booty Lacie ThongPinkAR$48,879
Fruity Booty Moss BriefBlackAR$48,879
Fruity Booty Leopard ThongBrownAR$48,879
Fruity Booty Jersey Midi DressBlackAR$194,120AR$125,689
35% offFruity Booty Juliette Vest TopCreamAR$111,724AR$72,621
35% offFruity Booty Broderie Capri PantsWhiteAR$111,724AR$61,448
45% offFruity Booty Second Skin T-ShirtOff WhiteAR$96,362AR$53,069
45% offFruity Booty Icing Lacie ThongCream & BlueAR$62,845AR$47,483
25% offFruity Booty Commando ThongPinkAR$40,500AR$23,742
40% offFruity Booty Red Moss BraRedAR$90,776AR$64,241
30% offFruity Booty Broderie Cindy BraWhiteAR$90,776AR$54,466
40% offFruit Booty Rosette BraWhiteAR$82,397AR$53,069
35% offFruity Booty Flock Polka BriefBlackAR$62,845AR$40,500
35% offFruity Booty Cotton Jersey BriefPinkAR$62,845AR$44,690
30% offFruity Booty Broderie Cindy BriefWhiteAR$62,845AR$37,707
40% offFruity Booty Rosette BriefWhiteAR$48,879AR$32,121
35% offFruity Booty Red Moss BriefRedAR$48,879AR$32,121
35% offFruity Booty Double Layer Long Sleeve TopCreamAR$138,258AR$96,362
30% offFruity Booty Cotton Terry CardiganBlueAR$138,258AR$82,397
40% offFruity Booty Double Layer Long Sleeve TopGrey & EcruAR$138,258AR$82,397
40% offFruity Booty Ditsy Floral CardiganWhiteAR$104,741AR$62,845
40% offFruity Booty Jersey Stripe T-ShirtBlueAR$104,741AR$62,845
40% offFruity Booty Ditsy Floral LeggingWhiteAR$96,362AR$62,845
35% offFruity Booty Ditsy Floral VestWhiteAR$82,397AR$53,069
35% offFruity Booty Double Layer Long Sleeve TopBlueAR$138,258AR$96,362
30% offFruity Booty Cotton Terry PantsBlueAR$132,672AR$86,586
35% offFruity Booty Cotton Jersey BraPinkAR$90,776AR$64,241
30% offFruity Booty Stripe Long Sleeve TopBlueAR$111,724AR$72,621
35% offFruity Booty Stripe Long Sleeve TopPurpleAR$111,724AR$72,621
35% offFruity Booty Double Layer TankPink & GreyAR$132,672AR$79,603
40% offFruity Booty Isola Sparkly Cardigan SetPurpleAR$244,395AR$122,896
50% offFruity Booty Nonna Polka DressTanAR$153,620AR$92,172
40% offFruity Booty Meringue Tank TopNavyAR$96,362AR$62,845
35% offFruity Booty Second Skin TeeBrownAR$96,362AR$57,259
40% offFruity Booty Meringue ShortiesNavyAR$76,810AR$46,086
40% offFruity Booty Polka TrousersBlackAR$146,637AR$94,965
35% offFruity Booty Mesh 3/4 Sleeve TopBlackAR$104,741AR$74,017
30% offFruity Booty Mesh Mini DressBlackAR$180,154AR$117,310
35% offFruity Booty Icing Lacie BraCream & BlueAR$90,776AR$58,655
35% offFruity Booty Meringue Lace TankCreamAR$96,362AR$57,259
40% offFruity Booty Second Skins V-NeckNavyAR$111,724AR$72,621
35% offFruity Booty Second Skins 3/4 Length TopBrownAR$111,724AR$61,448
45% offFruity Booty Second Skins 3/4 Length TopNavyAR$111,724AR$61,448
45% offFruity Booty Celeste Bikini TopAquaAR$96,362AR$62,845
35% offFruity Booty Pink Stripe BloomerPink StripeAR$96,362AR$62,845
35% offFruity Booty Carmen Bikini TopPinkAR$96,362AR$57,259
40% offFruity Booty Olsen Towel SkirtEcruAR$96,362AR$57,259
40% offFruity Booty Frizzante Bikini TopAqua WhiteAR$96,362AR$57,259
40% offFruity Booty Celeste Bikini BottomAquaAR$62,845AR$40,500
35% offFruity Booty Melanzane Bikini BottomBurgundyAR$62,845AR$40,500
35% offFruity Booty Carmen Bikini BottomPinkAR$62,845AR$37,707
40% offFruity Booty Frizzante Bikini BottomAqua WhiteAR$62,845AR$37,707
40% offFruity Booty Check Mini DressRed & WhiteAR$146,637AR$103,345
30% offFruity Booty Tan Polka TopTanAR$138,258AR$82,397
40% offFruity Booty Fish TankBaby Blue & NavyAR$96,362AR$53,069
45% offFruity Booty Check SkirtWhiteAR$104,741AR$47,483
55% offFruity Booty Shania Bikini TopLeoAR$96,362AR$62,845
35% offFruity Booty Shania Bikini BottomLeoAR$62,845AR$40,500
35% offFruity Booty Weekday SetMultiAR$244,395AR$134,069
45% offFruity Booty Second Skin Tank TopOff WhiteAR$96,362AR$57,259
40% offFruity Booty Posy Jaquard Short Sleeve TopPink & GreyAR$96,362AR$57,259
40% offFruity Booty Lucky Stripe Polo TopStripeAR$124,293AR$74,017
40% offFruity Booty Second Skin T-ShirtBlackAR$96,362AR$67,035
30% offFruity Booty Blush Rosette Pointelle TopPinkAR$96,362AR$53,069
45% offFruity Booty Second Skin Tank TopBlackAR$96,362AR$48,879
50% offFruity Booty Poplin BoxersWhiteAR$76,810AR$50,276
35% offFruity Booty Lucky Stripe ShortiesStripeAR$82,397AR$41,897
50% offFruity Booty Marina Bikini BottomNavy & WhiteAR$62,845AR$40,500
35% offFruity Booty Posy Jacquard ShortiesPink & GreyAR$76,810AR$30,724
60% offFruity Booty Commando ThongWhiteAR$40,500AR$23,742
40% offFruity Booty Commando ThongBlackAR$40,500AR$22,345
45% off