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New Era Hats

New Era’s story begins back in 1920 when skilled craftsman Ehrhardt Koch began making hats. He started out with 60,000 Gatsby-style caps before his son noticed the growing popularity of baseball caps in the ‘30s. In no time, New Era was the main supplier to big league baseball teams — worn by both the players on the field and the fans in the stands. Men’s New Era hats carry this legacy today, championing team spirit through an ever-growing collection of caps, beanies and berets.

From the Yankees to the Cubs, New Era’s baseball prominence continues with its iconic 9FIFTY cap. But there’s more. New Era hats now cover all bases, from Premier League football teams in the UK to a collaboration with our very own E by END. Since the very start, it’s not just been about sport. It’s about identity, attitude, and showing up with purpose.

Shop the collection of New Era hats for men below.

32 products
New Era New York Yankees Tonal Icon 9Forty E-FrameNavy
NZ$67
New Era LA Dodgers Visor Script 9Forty CapDark Green
NZ$60
New Era x Fear of God Las Vegas Raiders 9Fifty CapBlack
NZ$101
New Era LA Dodgers Washed 9Twenty CapBlack
NZ$60
New Era New York Yankees Washed BeanieBlack
NZ$67
New Era Baltimore Orioles 59Fifty CapDark Green
NZ$111
A. SOCIETY x New Era 9FIFTY Cap & Magnetic Visor ComboBlue
NZ$289
New Era Detroit Tigers Coops Cord 19Twenty CapBlack
NZ$84
New Era Chicago Cubs Heritage Series Retro Crown 9Fifty CapBlue
NZ$145
New Era New York Mets Visor Script 9Forty CapBlack
NZ$60
New Era x Fear of God Dallas Cowboys 9Fifty CapNavy
NZ$101
New Era x Fear of God New York Giants 9Fifty CapDark Royal
NZ$101
New Era San Francisco Giants 59Fifty CapBlack
NZ$111
New Era Detroit Tigers Heritage Series Retro 9Fifty CapNavy
NZ$145
New Era New York Yankees Washed 9Twenty CapGrey
NZ$60
New Era x Fear of God Detroit Lions 9Fifty CapSeashore Blue
NZ$101
New Era New York Yankees Wide Cuff Beanie HatDark Green
NZ$67
New Era x Fear of God Kansas City Chiefs 9Fifty CapScarlet
NZ$101
New Era x Fear of God Philadelphia Eagles 9Fifty CapKelly Green
NZ$101
New Era x Fear of God Atlanta Falcons 9Fifty CapBlack
NZ$101
New Era New York Yankees Visor Script 9Forty CapNavy
NZ$60
A. SOCIETY x New Era 9FIFTY Cap & Magnetic Visor ComboGreen
NZ$289
A. SOCIETY x New Era 9FIFTY Cap & Magnetic Visor ComboBrown
NZ$289NZ$173
40% off
New Era Chicago Cubs 9Twenty Adjustable CapStone
NZ$197NZ$139
30% off
New Era Oakland Athletics Heritage 9Fifty Adjustable CapGreen
NZ$145NZ$116
20% off
New Era Tampa Bay Rays Patch Embroidery 59Fifty CapNavy
NZ$111NZ$57
50% off
New Era Wordmark 9Fifty Adjustable CapBlack
NZ$60NZ$43
30% off
END. Exclusive
E by END. New Era 9Fifty Retro CrownWalnut
NZ$101NZ$52
50% off
END. Exclusive
New Era E by END. New Era BeanieBlue Bead
NZ$67NZ$43
35% off
END. Exclusive
New Era E by END. New Era BeanieStone
NZ$67NZ$43
35% off
END. Exclusive
New Era E by END. New Era BeanieNew Olive
NZ$67NZ$36
35% off
New Era New York Jets 9Fifty Adjustable CapGreen
NZ$101NZ$52
40% off
  1. Mens
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  3. New Era