Watch Now: Wood Wood AW18

Check out the 'Before and After' collection from the Danish imprint

Taking over the Swiss Church in central London for its AW18 presentation, this collection marked an important turning point in Wood Wood's brand legacy. Solidifying the Danish-streetwear imprint's decision to move their presentation from Milan to London, Wood Wood drew a line in the sand and officially pledged its fealty to London and the city's well-established position as a platform for urban and experimental brands.

Presenting a collection of neo-European streetwear staples, 'Before and After' felt equal parts nostalgic and forward thinking, with varsity silhouettes thinkingly interspersed with sartorially inspired tracksuits. The line -inspired by the coming of age classic 'The Breakfast Club' - was undercut with a sense of teenage angst that feels distinctly relevant to London's current streetwear scene. Delivered in an on-brand palette of statement neutrals and earthy accents, the AW18 collection abounded with a global approach to classic Scandi-style of which Wood Wood has become a willing guardian.

Wood Wood AW18 will launch at END. later this year.

Check out our streetstyle coverage from London Men's Fashion Week.

writerEuan Smart
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