ICECREAM

Founded in 2003 by Pharrell Williams and NIGO, the multihyphenate behind A Bathing Ape and younger sibling AAPE by A Bathing Ape, ICECREAM is a counterpart to Billionaire Boys Club — louder, brighter, and proudly unserious. Its world is built on bold graphic prints, cartoonish motifs and the signature Running Dog, a recurring character for the ICECREAM brand, sprinting across t-shirts, jeans, hoodies and jackets.

Japanese skate culture shapes the foundations, but varsity silhouettes and football‑jersey cuts steer the mood. Colour is everywhere — unapologetic, energetic, and impossible to miss. ICECREAM clothing doesn’t chase trends; it just shows up, fully dressed, already having fun. Explore ICECREAM clothing for men here.

Discover discounts in the ICECREAM Sale.