Represent 247

Represent 247 is the performance‑driven offshoot of Represent—same Manchester roots, sharper athletic focus. Founded by George and Michael Heaton, 247 by Represent emerged from a simple gap: activewear that works hard without looking technical. Clean lines, disciplined detailing, and fabrics built for movement define its core, seen across the Team 247 and DNA collections.

Where the mainline deals in everyday streetwear staples, denim, outerwear, and sneakers, Represent 247 is engineered for training, travel, and in‑between hours. It’s the brand’s functional counterpart: streamlined, purposeful, and built to perform. From Represent 247 pants and jackets to Represent 247 shorts and running tops, every piece is made to move.

Explore 247 by Represent at END., a set of core, performance‑ready pieces built for your training rotation—on the track, in the gym, and throughout the quieter intervals between sessions.