For AW21, ADER error and Maison Kitsuné collaborate for the fourth time, with their “Bluest Fox” brought to the stage again.
Maison Kitsuné and ADER error have collaborated many times in the past, with a key theme running throughout each collection: playfulness. For AW21, the two labels join forces for their fourth interaction, and the same approach is taken.
The “Bluest Fox” concept used in their previous link-up continues — a combination of Maison Kitsuné’s famous mascot and ADER error’s signature colour — with the laidback aesthetic pushed even further.
This season, the fox loses track of time as it becomes lazy and drowsy, with graphics depicting it yawning, stretching and relaxing to reflect that. The playful motifs are detailed across an array of wardrobe staples, with street-focused tees, hoodies and caps used. Co-branding features throughout, too, as well as misplaced tags that give a subtle cut-and-paste aesthetic.