END. MILANO EXCLUSIVE COLLECTION8 March 2023
To celebrate the opening of END.’s ground-breaking Milano store, the British retailer has partnered with a slew of labels to pay tribute to the iconic city and its position as a global hub of history, culture and innovation.
The collection represents a heartfelt love letter to Milan and its iconic visual codes, with everything from bespoke graphics to the city’s historical symbol, the biscione, used throughout. For the collection’s footwear, END. has partnered with a selection of collaborative regulars, bringing classic silhouettes under the spotlights and transforming them through a Milanese-inspired lens.
Clarks Originals’ ever-iconic Wallabee is given a bespoke makeover respective of the city and its broader Italian heritage, transformed in a light shade of green, detailed with a laser-etched biscione at the toes and finished with a co-branded Milano fob in the colours of the Italian flag. Dr. Martens, meanwhile, partners with END. for an exclusive take on the legendary 1461, with a rendition that’s limited to 100 and detailed with Italian flag webbing at the heels. Stepney Workers Club’s Dellow S-Strike forms part of the collection, too, with the label’s visual codes reworked in celebration of Milan; its S-Strike branding features a scale-like pattern to reference the biscione, as well as the label’s famous “Freedom of Sport, Freedom of Thought” slogan in Italian.
Meanwhile, Puma’s fan-favourite Suede is transformed in grey and green and features bespoke, collection-specific details, like the END. branding and biscione at the heels and the Milano graphic to the insole. Rounding off the footwear in the collection is a transformation of Reebok’s Club C, which arrives in off-white and green and features the collection’s biscione graphic at the tongues.