Percival

Wardrobe staples, done a little differently. Percival undertakes the mission of ‘Subverting the Classics’ from its East London studio, building essential pieces to be worn, loved, and worn again. Loved by celebrities and embraced by the everyman, Percival’s secret lies in its perfect storm of wearability, personality and expert craft.

For Percival menswear, quality is the name of the game. Always keeping an eye on ethical production, the brand’s every move is made with sustainability at the forefront—from the careful selection of organic and recycled materials to the top-notch, handpicked manufacturers it works with. The result? Thoughtfully-made, first-rate men’s pieces that can withstand the trials of trends and time.

From casual t-shirts to tailored trousers, Percival clothing for men has your everyday outfits mapped out from head to toe. Bulk up your collection with its selection of anything-but-ordinary knit polos, or liven up boring formal occasions with a playful graphic shirt. If you’re just starting out, the auxiliary ‘Routine Critical Daily Goods’ collection offers pared-back staples that effortlessly pair with bolder, more directional pieces—forming the building blocks of just about any outfit.

The philosophy is simple: elevate everyday clothing into something special, exciting, and most of all, different. It’s a menswear brand that believes you should never have to settle for dull, tired basics. Take a deep-dive into the curated Percival menswear collection at END. and learn a thing or two about classics with character. Designed in East London but loved everywhere, Percival is here to stay.