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A.P.C.

A.P.C., short for Atelier de Production et de Création, is a must-know brand for revitalising your wardrobe here at END. Founded in 1987 by Jean Touitou, later joined by his wife Judith as artistic director, the Parisian label became famous for its classic raw denim jeans, celebrated for being “authentic and accessible by way of style, prices, and philosophy.” The rest, as they say, is history.

Starting with A.P.C. jeans, with pairs crafted from raw Japanese denim and recycled cotton, A.P.C. clothing prioritises longevity - so your wardrobe’s foundations are sure to be stronger than ever. But of course, you’ll need an A.P.C. sweatshirt or an A.P.C. t-shirt to pair alongside your new jeans. So why not really wrap the look together with a cardigan or jacket too. 

With logo prints referencing both acronym and the Rue Madame Paris boutique, A.P.C. 's mens clothing is stacked with soul that’ll see you seamlessly from season to season. For the finishing touch? Look no further than A.P.C. accessories. From functional tote bags to sporty caps, the Parisian label offers plenty of customisation. And to complement the denim hardware, there’s a wide men’s jewellery range that you’re guaranteed to love. If you couldn’t tell already, we’re pretty much in love - and we’re certain you will be too when you shop the latest A.P.C. for men here at END.

Discover discounts in the A.P.C. Sale

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Department

Colour

Clothing size

Price

70 products available
HK$
HK$
70 products
A.P.C. Andy PeacoatDark Navy
HK$6,715
A.P.C. Ruben Jacquard Stripe PoloBlue & White
HK$1,815
A.P.C. Trek Cross Body bagMastic
HK$1,535
A.P.C. T-Shirt AdresseLight Blue
HK$955
A.P.C. Standard JeansIndigo
HK$2,065
A.P.C. Rue Madame Logo T-ShirtHeather Grey & Black
HK$1,200
A.P.C. Polo ShirtEcru & Black
HK$1,885
A.P.C. Trek BackpackMastic
HK$2,685
A.P.C. Norris Denim ShortsBlue
HK$1,680
A.P.C. VPC Logo HoodieDark Navy & Ecru
HK$2,545
A.P.C. Greg Logo Button Down Stripe ShirtBlue
HK$1,915
A.P.C. Rebound Mesh Shopping BagBlack
HK$955
A.P.C. Daniela Denim Shopping ToteIndigo
HK$1,105
A.P.C. Apple T-ShirtWhite
HK$885
A.P.C. Malo Logo ShirtLight Grey
HK$1,959
A.P.C. Zip Harrington JacketBeige
HK$3,035
A.P.C. Olive Oil T-ShirtWhite
HK$839
A.P.C. OvershirtEcru
HK$2,115
A.P.C. VPC Logo t-ShirtKhaki & Off White
HK$885
A.P.C. Snap Button OvershirtHeathered Anthracite
HK$3,835
A.P.C. Striped Poplin Lou Tote BagLight Blue
HK$1,105
A.P.C. Carter Logo PoloBlack
HK$1,195
A.P.C. Gabba Gabba Hey T-ShirtBlack
HK$765
A.P.C. Ricky Double Pleat ChinosBeige
HK$2,640
A.P.C. VPC Logo T-ShirtDark Navy & Ecru
HK$1,105
A.P.C. Edward Intarsia Knit SweatshirtDark Navy
HK$2,875
A.P.C. Printemps 26 T-ShirtOff White
HK$735
A.P.C. Carter Logo PoloDark Navy
HK$1,489
A.P.C. Crew Neck JumperHeathered Grey
HK$2,835
A.P.C. Crew Neck JumperDark Navy
HK$2,729
A.P.C. Striped Poplin Diane Shopping ToteLight Blue
HK$1,105
A.P.C. Jude Vacation ShirtWhite
HK$2,009
A.P.C. Rue Madame Logo Crew SweatDark Navy & Ecru
HK$2,160
A.P.C. Manteau Raglan Sleeve CoatHeathered Anthracite
HK$5,835
A.P.C. VPC Logo T-ShirtRed & Ecru
HK$885
A.P.C. White Spot T-ShirtWhite
HK$765
A.P.C. Ricky Double Pleat ChinosDark Navy
HK$2,640
A.P.C. Rue Madame Logo T-ShirtWhite & Dark Navy
HK$1,200
A.P.C. Laure Denim Tote BagIndigo
HK$955
A.P.C. Carter Logo PoloWhite
HK$1,489
A.P.C. Connor Patchwork ShortsIndigo
HK$2,835
A.P.C. Rue Madame Logo T-ShirtDark Navy & Ecru
HK$1,200
A.P.C. Apple T-ShirtIndigo
HK$965
A.P.C. VPC Logo T-ShirtHeathered Grey & Dark Navy
HK$1,105
A.P.C. Lou Tote BagAnthracite
HK$1,505
A.P.C. Greg Button Down Stripe ShirtBlue
HK$1,915
A.P.C. Classic Paris BeltBlack
HK$1,779
A.P.C. Patchwork Shirt JacketIndigo
HK$3,409
A.P.C. Printemps 26 T-ShirtLight Blue
HK$735
A.P.C. T-Shirt PatchworkWhite
HK$1,875
A.P.C. Classic Paris BeltDark Brown
HK$1,779
A.P.C. VPC Logo HoodieHeather Grey & Dark Navy
HK$2,035
A.P.C. Rue Madame Logo Crew SweatHeather Grey & Black
HK$2,160
A.P.C. Recuperation Tote BagLight Grey
HK$1,809
A.P.C. Button Down Stripe ShirtRed
HK$1,915
A.P.C. Jude Vacation ShirtSage Green
HK$2,009
A.P.C. Capers T-ShirtWhite
HK$839
A.P.C. Standard PoloSky Blue
HK$1,195
A.P.C. Andre Card HolderDark Brown
HK$955
A.P.C. André Card HolderBlack
HK$955
A.P.C. Andre Card HolderDark Navy
HK$955
A.P.C. VPC Logo T-ShirtWhite & Dark Navy
HK$1,105
A.P.C. Rue Madame Logo HoodieHeather Grey & Black
HK$2,640
A.P.C. VPC Logo T-ShirtYelow
HK$885
A.P.C. Zipped JacketDark Navy
HK$3,035
A.P.C. Rue Madame Logo T-ShirtBlack & White
HK$1,200
A.P.C. Cali T-ShirtBrown
HK$965
A.P.C. Recuperation Messenger BagLight Grey
HK$2,835
A.P.C. Recuperation Gym BagLight Grey
HK$2,269
A.P.C. Ray Jacquard Stripe T-ShirtBlue & White
HK$1,680
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